Managing Amazon PPC campaigns requires more than just setting bids — it’s all about structure, data analysis, and ongoing optimization. In September, we had the opportunity to work with a seller in the UAE marketplace who wanted more control over ad performance and a clear path to profitable growth. The Initial Challenge The client was […]
Tag Archives: Amazon PPC
At Amazon Unboxed 2025, one announcement stood out for advertisers:Sponsored Products Video is officially here.This new format gives sellers a powerful way to showcase product features through short, focused video clips — directly within Amazon search results. How Sponsored Products Video Works Amazon has kept the setup simple and structured: 1. Upload 2–5 Short Product […]
Because some categories will drain your wallet long before you ever see a profit. Here are the 5 I always tell new sellers to avoid: 1️⃣ GlasswareLooks profitable on paper — until FBA breaks half your stock and customers return the rest for tiny chips.Margins vanish fast thanks to replacements and bad reviews. 2️⃣ CBDA […]
Recent diplomacy between the U.S. and China has yielded a surprising shift in the global trade balance. On one side, Donald Trump announced a reduction of the U.S. “fentanyl” tariff on Chinese goods from 20% to 10%, following high-level talks with Chinese President Xi Jinping.On the other side, China agreed to delay its planned export […]
Another strong month wrapped up! Here’s how our Belgium marketplace performed through strategic PPC optimization: Key Metrics: Ad Spend: €26,113.55 Orders: 3,308 Total Sales: €393,966.20 ACOS: 4.95% Our focus this month was on:✅ Refining keyword segmentation to maximize high-performing search terms.✅ Reducing wasted spend through optimized negative targeting.✅ Leveraging campaign-level insights to scale profitable products. […]
When it comes to Amazon, consistency and optimization are the foundation of sustainable success. Over the past 12 months, our strategic Amazon PPC management and listing optimization have helped our client achieve 246,800 SEK in sales, marking a 7% increase compared to the previous period. What Made This Growth Possible? Data-Driven PPC StrategyInstead of spreading […]
Selling on Amazon can be incredibly profitable, but one of the biggest challenges sellers face is managing inventory efficiently. Among the many operational aspects, one area that often goes unnoticed — yet can significantly impact your profits — is Amazon reimbursement claims. If you’re not regularly auditing and filing for reimbursements, you might be leaving […]
Amazon has announced a small adjustment to FBA fees for 2026 — an average increase of $0.08 per unit sold, which is less than 0.5% of the average item’s selling price. While this change may sound minor, it’s part of Amazon’s ongoing effort to balance operational costs with service improvements — and it follows no […]
We’re thrilled to share our Amazon account performance report for September, showcasing continued growth and advertising efficiency. 🔹 Key Highlights: Total Sales: $637,058.45 Total Orders: 3,308 Total Ad Spend: $42,197.26 ACoS (Advertising Cost of Sales): 4.95% This performance demonstrates a strong return on ad investment and effective PPC campaign optimization. Maintaining an ACoS under 5% […]
September proved to be a powerful month of growth — and the numbers speak for themselves. 💰 Total Product Sales: $31,270📈 Month-over-Month Growth: +30%📆 Year-over-Year Growth: +23% Despite market fluctuations and seasonal shifts, consistent performance optimization and a focus on sustainable strategies delivered impressive results. 🔍 What Drove This Growth Targeted PPC OptimizationSmart bidding and […]