On Amazon, growth often looks simple from the outside: add more products, expand variations, and reach more customers. But behind the scenes, sellers know the truth if your listing structure isnโt right, even the best products can struggle to perform. Recently, I partnered with a client who was launching a complex variation listing for a […]
Tag Archives: Amazon PPC
The last two weeks in the United States marketplace offered a clear reminder that performance isnโt just about spending more โ itโs about spending smart. ๐ Ad Spend: $9.7K๐ Sales Generated: $102.5K๐ Average CPC: $1.12๐ ACOS: 9.46% Behind these numbers is a familiar rhythm every Amazon seller knows โ peaks, dips, recalibration, and momentum rebuilding. […]
Sometimes, short timeframes reveal the most important insights. Over the last 7 days, this Amazon Australia account generated AUD 25.65K in sales, showing a 13% increase compared to the previous week and an impressive 132% growth year-over-year. On the surface, it looks like a strong performanceโbut the real value lies in why it happened. This […]
The last 30 days on Amazon US offered a clear reminder that sustainable growth is rarely accidental itโs built through deliberate, data-driven decisions. During this period, the account generated over $418,000 in sales, with 4,263 units ordered and more than 73,000 page views. These numbers reflect more than performance; they reflect alignment between visibility, conversion, […]
As we wrapped up the first 15 days of December, I took a closer look at one clientโs Amazon performance and compared it with the same date range last year. What stood out wasnโt just growth or decline โ it was how strategy shaped the outcome. ๐ December 1โ15 Snapshot (This Year):โข 2,130 units orderedโข […]
Starting January 26, 2026, Amazon is enhancing the Fulfilled by Merchant (FBM) refund process giving sellers more time and control when handling returns. Previously, refunds had to be processed within two business days. Under the new update, sellers will now have four calendar days before automated refunds are triggered. This extended window offers valuable breathing […]
Last weekโs PPC performance for one of my Italy-based Amazon clients is a great example of what happens when strategy leads and data follows. In just 7 days, the campaigns delivered: ๐ Ad Spend: โฌ4,606.84๐ Sales Generated: โฌ53,239.68๐ฏ ACOS: 8.65%๐ฐ Average CPC: โฌ0.99 What stands out most isnโt just the revenueโitโs the control. Despite daily […]
When this client came to us, the goal wasnโt to โspend more on ads.โ It was to ๐ฌ๐ฉ๐๐ง๐ ๐ฌ๐ฆ๐๐ซ๐ญ๐๐ซ, especially in a competitive market like Canada. ๐๐ฏ๐๐ซ ๐ญ๐ก๐ ๐ฉ๐๐ฌ๐ญ ๐ฐ๐๐๐ค, ๐ฐ๐ ๐๐จ๐๐ฎ๐ฌ๐๐ ๐จ๐ง ๐ญ๐ก๐ซ๐๐ ๐ญ๐ก๐ข๐ง๐ ๐ฌ: โข ๐๐ฅ๐๐๐ง๐ข๐ง๐ ๐ฎ๐ฉ ๐ข๐ง๐๐๐๐ข๐๐ข๐๐ง๐ญ ๐ค๐๐ฒ๐ฐ๐จ๐ซ๐๐ฌ โข ๐๐ข๐ ๐ก๐ญ๐๐ง๐ข๐ง๐ ๐๐ข๐๐ฌ ๐ญ๐จ ๐๐จ๐ง๐ญ๐ซ๐จ๐ฅ ๐๐๐ โข ๐๐๐ญ๐ญ๐ข๐ง๐ ๐๐๐ญ๐ ๐ง๐จ๐ญ ๐๐ฆ๐จ๐ญ๐ข๐จ๐ง ๐๐ซ๐ข๐ฏ๐ ๐๐๐ข๐ฅ๐ฒ ๐จ๐ฉ๐ญ๐ข๐ฆ๐ข๐ณ๐๐ญ๐ข๐จ๐ง๐ฌ ๐ […]
When this client first came on board, the goal was simple but ambitious:stabilize performance, unlock growth, and scale sustainably. Fast forward 30 days โ and the numbers tell a powerful story. ๐ฐ 676.9K MXN in sales๐ +28% growth vs. the previous 30 days๐ +147% increase compared to last yearโ Store health: Strong and stable But […]
November 2025 turned out to be one of the strongest PPC months of the year, with key metrics showing consistent improvement and healthy growth across campaigns. The data below highlights how optimized targeting, improved bid control, and continuous monitoring helped deliver exceptional results. ๐ Monthly Performance Overview Total Ad Spend: $31,525.10 Average CPC: $1.51 Total […]