That was the question my client asked while reviewing their Spain marketplace. At first glance, everything seemed okay. Page views were consistent Traffic was coming in But something didnโt add up. Because traffic alone doesnโt build a business. Conversion does. So we dug deeper. We analyzed the gaps between visits โ orders We studied buyer […]
Tag Archives: Manual Campaigns
Advertising, Amazon, Amazon PPC, Ecommerce, Pay per click
๐๐ก๐ ๐ฅ๐๐ฌ๐ญ 14 ๐๐๐ฒ๐ฌ ๐จ๐ ๐๐๐ ๐ข๐ง ๐๐ญ๐๐ฅ๐ฒ ๐๐๐ฅ๐ญ ๐ฅ๐๐ฌ๐ฌ ๐ฅ๐ข๐ค๐ ๐ ๐๐๐ฆ๐ฉ๐๐ข๐ ๐ง ๐๐ง๐ ๐ฆ๐จ๐ซ๐ ๐ฅ๐ข๐ค๐ ๐ ๐๐จ๐ง๐ฏ๐๐ซ๐ฌ๐๐ญ๐ข๐จ๐ง ๐๐๐ญ๐ฐ๐๐๐ง ๐๐๐ญ๐ ๐๐ง๐ ๐๐๐๐ข๐ฌ๐ข๐จ๐ง๐ฌ.
โฌ554.95 spent โฌ4,379.86 in sales ROAS: 7.89 CPC: โฌ0.54 On the surface, itโs efficient. But the real story lives between the lines. The journey started quietly low spend, minimal traction. Then came the breakout moment around Day 4โ5, where sales spiked and momentum kicked in. But as always with PPC stability is temporary. ๐ ๐๐ข๐ฉ […]
Every marketplace chart tells a story. But only if you slow down enough to read it. ๐๐ฏ๐๐ซ ๐ญ๐ก๐ ๐ฅ๐๐ฌ๐ญ 30 ๐๐๐ฒ๐ฌ ๐ข๐ง ๐ญ๐ก๐ ๐๐, ๐ญ๐ก๐ ๐ง๐ฎ๐ฆ๐๐๐ซ๐ฌ ๐ฉ๐๐ข๐ง๐ญ๐๐ ๐๐ง ๐ข๐ง๐ญ๐๐ซ๐๐ฌ๐ญ๐ข๐ง๐ ๐ฉ๐ข๐๐ญ๐ฎ๐ซ๐: ยฃ54,181.54 in sales 400 units ordered 11,091 page views At first glance, itโs just performance data. ๐๐ฎ๐ญ ๐๐๐ก๐ข๐ง๐ ๐๐ฏ๐๐ซ๐ฒ ๐ฌ๐ฉ๐ข๐ค๐ ๐ข๐ง ๐ญ๐ก๐ ๐ ๐ซ๐๐ฉ๐ก ๐ข๐ฌ ๐ […]
They start quietly with the right strategy. 30 days ago, we began optimizing an Amazon store in the Australian marketplace. Not chasing vanity metrics but focusing on sustainable performance. ๐๐ ๐ฐ๐จ๐ซ๐ค๐๐ ๐จ๐ง ๐ญ๐ก๐ ๐๐ฎ๐ง๐๐๐ฆ๐๐ง๐ญ๐๐ฅ๐ฌ: Smarter campaign structure Better keyword intent targeting Continuous optimization and data-driven decisions ๐๐ก๐ ๐ซ๐๐ฌ๐ฎ๐ฅ๐ญ? 96.87K AUD in sales in the last […]
๐๐๐ซ๐โ๐ฌ ๐ญ๐ก๐ ๐ฌ๐ง๐๐ฉ๐ฌ๐ก๐จ๐ญ: 27 orders 27 units โฌ3,254.10 in sales โฌ120.52 average order value ๐๐ญ ๐๐ข๐ซ๐ฌ๐ญ ๐ ๐ฅ๐๐ง๐๐, ๐ข๐ญโ๐ฌ โ๐ฃ๐ฎ๐ฌ๐ญโ ๐๐จ๐ฎ๐ซ ๐๐๐ฒ๐ฌ. But zoom in. An AOV above โฌ120 tells me weโre not attracting casual clicks weโre capturing buyers with intent. 27 orders. No inflated unit stacking. Clean, direct conversions. ๐๐ก๐๐ญ ๐ ๐ฅ๐จ๐ฏ๐ ๐ฆ๐จ๐ฌ๐ญ ๐๐๐จ๐ฎ๐ญ ๐ฌ๐ก๐จ๐ซ๐ญ […]
I see a story. ๐๐ข๐ง๐ ๐๐ฉ๐จ๐ซ๐, ๐ฅ๐๐ฌ๐ญ 7 ๐๐๐ฒ๐ฌ: 2,809 SGD in product sales +131% vs previous 7 days +68% vs last year But the real story isnโt the total. Itโs the pattern. Feb 25 was quiet. Low momentum. The kind of day that makes people question the strategy. Feb 26 slight recovery. Feb 27 acceleration […]
On Feb 18th, sales spiked. On Feb 24th, performance shifted dramatically. And yet ACOS stayed controlled at 12.03%. Most sellers panic when they see fluctuations. I donโt. ๐๐๐๐๐ฎ๐ฌ๐ ๐๐๐ก๐ข๐ง๐ ๐๐ฏ๐๐ซ๐ฒ ๐ฌ๐ฉ๐ข๐ค๐ ๐๐ง๐ ๐๐ข๐ฉ, ๐ญ๐ก๐๐ซ๐โ๐ฌ ๐๐๐ญ๐ ๐ญ๐๐ฅ๐ฅ๐ข๐ง๐ ๐ ๐ฌ๐ญ๐จ๐ซ๐ฒ. Total Ad Spend: ยฃ699.65 Sales Generated: ยฃ5,817.17 Avg CPC: ยฃ0.86 ACOS: 12.03% ๐๐๐ซ๐โ๐ฌ ๐ฐ๐ก๐๐ญ ๐ญ๐ก๐ข๐ฌ ๐ฐ๐๐๐ค ๐ซ๐๐๐ฅ๐ฅ๐ฒ […]
Low traction. Unstable sales. Inconsistent traffic. The client wasnโt facing a demand problem. They were facing a structure problem. ๐ ๐๐ฌ๐ญ ๐๐จ๐ซ๐ฐ๐๐ซ๐ ๐ญ๐จ ๐ญ๐จ๐๐๐ฒ: $71,848.58 in sales 42 units ordered 1,325 page views And more importantly momentum. ๐๐ก๐๐ง ๐ ๐๐ข๐ซ๐ฌ๐ญ ๐๐ง๐๐ฅ๐ฒ๐ณ๐๐ ๐ญ๐ก๐ ๐๐๐๐จ๐ฎ๐ง๐ญ, ๐ ๐๐๐ฐ ๐ญ๐ก๐ข๐ง๐ ๐ฌ ๐ฐ๐๐ซ๐ ๐๐ฅ๐๐๐ซ: Campaign structure lacked segmentation Budget allocation wasnโt strategic […]
Until it wasnโt. ๐๐๐ฌ๐ญ 7 ๐๐๐ฒ๐ฌ ๐ฉ๐๐ซ๐๐จ๐ซ๐ฆ๐๐ง๐๐ ๐ฎ๐ฉ๐๐๐ญ๐ ๐๐ซ๐จ๐ฆ ๐ญ๐ก๐ ๐๐จ๐ซ๐๐ข๐ ๐ฆ๐๐ซ๐ค๐๐ญ: 8,798 SEK in product sales. +815% vs previous 7 days. +535% vs last year. ๐๐ง๐ ๐ญ๐ก๐ ๐ฌ๐ญ๐จ๐ซ๐? Healthy. But hereโs what makes this story interesting. For a few days, movement was minimal. Steady. Calm. Almost silent. Then Feb 22 happened. A sharp spike. […]
Most sellers would celebrate this graph. $1.39M CAD in sales. 14% YoY growth. 10 months of $115K-$150K. Butย February 2025 dropped 90%ย to $15K. That one month just exposed our fatal flaw. WHAT THIS COLLAPSE COST US: Lost Revenue:ย $110K BSR Ranking:ย Page 1 โ Page 4 Recovery Time:ย 60 days minimum Customer Loss:ย 30% bought from competitors One bad month […]
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