Last week, a client reached out in panic.Their Bird Banquet product had a major variation issue โ the 1 Pound and 10 Pounds options were no longer linked.Customers were confusedโฆ traffic was droppingโฆ and the listing was losing momentum. So I dug in. I analyzed the backend, identified the incorrect variation structure, rebuilt the parent […]
Tag Archives: Amazon PPC
A few weeks ago, a client came to me frustrated with their Amazon ads: โ Rising ad spendโ Flat salesโ No clear strategyโ No idea which keywords were actually driving profit They didnโt just want โlower ACOSโโฆThey wanted growth โ sustainable, profitable, scalable growth. So I took over their PPC campaigns and did what most […]
With the holiday season fast approaching, itโs essential for Amazon sellers to prioritize ๐๐ฎ๐ฌ๐ญ๐จ๐ฆ๐๐ซ ๐ฌ๐๐๐๐ญ๐ฒ and deliver a smooth, trustworthy shopping experience. If you’re selling in the ๐๐ฆ๐๐ณ๐จ๐ง ๐๐ฎ๐ฌ๐ญ๐ซ๐๐ฅ๐ข๐ (๐๐) marketplace, your products must comply with ๐๐ฅ๐ฅ ๐ซ๐๐ฅ๐๐ฏ๐๐ง๐ญ ๐ฅ๐๐ฐ๐ฌ, ๐ซ๐๐ ๐ฎ๐ฅ๐๐ญ๐ข๐จ๐ง๐ฌ, ๐๐ง๐ ๐๐ฆ๐๐ณ๐จ๐ง ๐ฉ๐จ๐ฅ๐ข๐๐ข๐๐ฌ. ๐๐๐ฒ ๐๐ซ๐จ๐๐ฎ๐๐ญ ๐๐๐ญ๐๐ ๐จ๐ซ๐ข๐๐ฌ ๐๐ก๐๐ญ ๐๐๐ช๐ฎ๐ข๐ซ๐ ๐๐๐ง๐๐๐ญ๐จ๐ซ๐ฒ ๐๐๐๐๐ญ๐ฒ ๐๐จ๐ฆ๐ฉ๐ฅ๐ข๐๐ง๐๐ Several product types must […]
Managing Amazon PPC campaigns requires more than just setting bids โ itโs all about structure, data analysis, and ongoing optimization. In September, we had the opportunity to work with a seller in the UAE marketplace who wanted more control over ad performance and a clear path to profitable growth. The Initial Challenge The client was […]
At Amazon Unboxed 2025, one announcement stood out for advertisers:Sponsored Products Video is officially here.This new format gives sellers a powerful way to showcase product features through short, focused video clips โ directly within Amazon search results. How Sponsored Products Video Works Amazon has kept the setup simple and structured: 1. Upload 2โ5 Short Product […]
Because some categories will drain your wallet long before you ever see a profit. Here are the 5 I always tell new sellers to avoid: 1๏ธโฃ GlasswareLooks profitable on paper โ until FBA breaks half your stock and customers return the rest for tiny chips.Margins vanish fast thanks to replacements and bad reviews. 2๏ธโฃ CBDA […]
Recent diplomacy between the U.S. and China has yielded a surprising shift in the global trade balance. On one side, Donald Trump announced a reduction of the U.S. โfentanylโ tariff on Chinese goods from 20% to 10%, following high-level talks with Chinese President Xi Jinping.On the other side, China agreed to delay its planned export […]
Another strong month wrapped up! Hereโs how our Belgium marketplace performed through strategic PPC optimization: Key Metrics: Ad Spend: โฌ26,113.55 Orders: 3,308 Total Sales: โฌ393,966.20 ACOS: 4.95% Our focus this month was on:โ Refining keyword segmentation to maximize high-performing search terms.โ Reducing wasted spend through optimized negative targeting.โ Leveraging campaign-level insights to scale profitable products. […]
When it comes to Amazon, consistency and optimization are the foundation of sustainable success. Over the past 12 months, our strategic Amazon PPC management and listing optimization have helped our client achieve 246,800 SEK in sales, marking a 7% increase compared to the previous period. What Made This Growth Possible? Data-Driven PPC StrategyInstead of spreading […]
Selling on Amazon can be incredibly profitable, but one of the biggest challenges sellers face is managing inventory efficiently. Among the many operational aspects, one area that often goes unnoticed โ yet can significantly impact your profits โ is Amazon reimbursement claims. If youโre not regularly auditing and filing for reimbursements, you might be leaving […]