Starting January 26, 2026, Amazon is enhancing the Fulfilled by Merchant (FBM) refund process giving sellers more time and control when handling returns. Previously, refunds had to be processed within two business days. Under the new update, sellers will now have four calendar days before automated refunds are triggered. This extended window offers valuable breathing […]
Tag Archives: Amazon PPC
Last weekโs PPC performance for one of my Italy-based Amazon clients is a great example of what happens when strategy leads and data follows. In just 7 days, the campaigns delivered: ๐ Ad Spend: โฌ4,606.84๐ Sales Generated: โฌ53,239.68๐ฏ ACOS: 8.65%๐ฐ Average CPC: โฌ0.99 What stands out most isnโt just the revenueโitโs the control. Despite daily […]
When this client came to us, the goal wasnโt to โspend more on ads.โ It was to ๐ฌ๐ฉ๐๐ง๐ ๐ฌ๐ฆ๐๐ซ๐ญ๐๐ซ, especially in a competitive market like Canada. ๐๐ฏ๐๐ซ ๐ญ๐ก๐ ๐ฉ๐๐ฌ๐ญ ๐ฐ๐๐๐ค, ๐ฐ๐ ๐๐จ๐๐ฎ๐ฌ๐๐ ๐จ๐ง ๐ญ๐ก๐ซ๐๐ ๐ญ๐ก๐ข๐ง๐ ๐ฌ: โข ๐๐ฅ๐๐๐ง๐ข๐ง๐ ๐ฎ๐ฉ ๐ข๐ง๐๐๐๐ข๐๐ข๐๐ง๐ญ ๐ค๐๐ฒ๐ฐ๐จ๐ซ๐๐ฌ โข ๐๐ข๐ ๐ก๐ญ๐๐ง๐ข๐ง๐ ๐๐ข๐๐ฌ ๐ญ๐จ ๐๐จ๐ง๐ญ๐ซ๐จ๐ฅ ๐๐๐ โข ๐๐๐ญ๐ญ๐ข๐ง๐ ๐๐๐ญ๐ ๐ง๐จ๐ญ ๐๐ฆ๐จ๐ญ๐ข๐จ๐ง ๐๐ซ๐ข๐ฏ๐ ๐๐๐ข๐ฅ๐ฒ ๐จ๐ฉ๐ญ๐ข๐ฆ๐ข๐ณ๐๐ญ๐ข๐จ๐ง๐ฌ ๐ […]
When this client first came on board, the goal was simple but ambitious:stabilize performance, unlock growth, and scale sustainably. Fast forward 30 days โ and the numbers tell a powerful story. ๐ฐ 676.9K MXN in sales๐ +28% growth vs. the previous 30 days๐ +147% increase compared to last yearโ Store health: Strong and stable But […]
November 2025 turned out to be one of the strongest PPC months of the year, with key metrics showing consistent improvement and healthy growth across campaigns. The data below highlights how optimized targeting, improved bid control, and continuous monitoring helped deliver exceptional results. ๐ Monthly Performance Overview Total Ad Spend: $31,525.10 Average CPC: $1.51 Total […]
Last week, a client reached out in panic.Their Bird Banquet product had a major variation issue โ the 1 Pound and 10 Pounds options were no longer linked.Customers were confusedโฆ traffic was droppingโฆ and the listing was losing momentum. So I dug in. I analyzed the backend, identified the incorrect variation structure, rebuilt the parent […]
A few weeks ago, a client came to me frustrated with their Amazon ads: โ Rising ad spendโ Flat salesโ No clear strategyโ No idea which keywords were actually driving profit They didnโt just want โlower ACOSโโฆThey wanted growth โ sustainable, profitable, scalable growth. So I took over their PPC campaigns and did what most […]
With the holiday season fast approaching, itโs essential for Amazon sellers to prioritize ๐๐ฎ๐ฌ๐ญ๐จ๐ฆ๐๐ซ ๐ฌ๐๐๐๐ญ๐ฒ and deliver a smooth, trustworthy shopping experience. If you’re selling in the ๐๐ฆ๐๐ณ๐จ๐ง ๐๐ฎ๐ฌ๐ญ๐ซ๐๐ฅ๐ข๐ (๐๐) marketplace, your products must comply with ๐๐ฅ๐ฅ ๐ซ๐๐ฅ๐๐ฏ๐๐ง๐ญ ๐ฅ๐๐ฐ๐ฌ, ๐ซ๐๐ ๐ฎ๐ฅ๐๐ญ๐ข๐จ๐ง๐ฌ, ๐๐ง๐ ๐๐ฆ๐๐ณ๐จ๐ง ๐ฉ๐จ๐ฅ๐ข๐๐ข๐๐ฌ. ๐๐๐ฒ ๐๐ซ๐จ๐๐ฎ๐๐ญ ๐๐๐ญ๐๐ ๐จ๐ซ๐ข๐๐ฌ ๐๐ก๐๐ญ ๐๐๐ช๐ฎ๐ข๐ซ๐ ๐๐๐ง๐๐๐ญ๐จ๐ซ๐ฒ ๐๐๐๐๐ญ๐ฒ ๐๐จ๐ฆ๐ฉ๐ฅ๐ข๐๐ง๐๐ Several product types must […]
Managing Amazon PPC campaigns requires more than just setting bids โ itโs all about structure, data analysis, and ongoing optimization. In September, we had the opportunity to work with a seller in the UAE marketplace who wanted more control over ad performance and a clear path to profitable growth. The Initial Challenge The client was […]
At Amazon Unboxed 2025, one announcement stood out for advertisers:Sponsored Products Video is officially here.This new format gives sellers a powerful way to showcase product features through short, focused video clips โ directly within Amazon search results. How Sponsored Products Video Works Amazon has kept the setup simple and structured: 1. Upload 2โ5 Short Product […]