Sometimes, short timeframes reveal the most important insights. Over the last 7 days, this Amazon Australia account generated AUD 25.65K in sales, showing a 13% increase compared to the previous week and an impressive 132% growth year-over-year. On the surface, it looks like a strong performance—but the real value lies in why it happened. This […]
Tag Archives: Amazon PPC
The last 30 days on Amazon US offered a clear reminder that sustainable growth is rarely accidental it’s built through deliberate, data-driven decisions. During this period, the account generated over $418,000 in sales, with 4,263 units ordered and more than 73,000 page views. These numbers reflect more than performance; they reflect alignment between visibility, conversion, […]
As we wrapped up the first 15 days of December, I took a closer look at one client’s Amazon performance and compared it with the same date range last year. What stood out wasn’t just growth or decline — it was how strategy shaped the outcome. 📊 December 1–15 Snapshot (This Year):• 2,130 units ordered• […]
Starting January 26, 2026, Amazon is enhancing the Fulfilled by Merchant (FBM) refund process giving sellers more time and control when handling returns. Previously, refunds had to be processed within two business days. Under the new update, sellers will now have four calendar days before automated refunds are triggered. This extended window offers valuable breathing […]
Last week’s PPC performance for one of my Italy-based Amazon clients is a great example of what happens when strategy leads and data follows. In just 7 days, the campaigns delivered: 📊 Ad Spend: €4,606.84📈 Sales Generated: €53,239.68🎯 ACOS: 8.65%💰 Average CPC: €0.99 What stands out most isn’t just the revenue—it’s the control. Despite daily […]
When this client came to us, the goal wasn’t to “spend more on ads.” It was to 𝐬𝐩𝐞𝐧𝐝 𝐬𝐦𝐚𝐫𝐭𝐞𝐫, especially in a competitive market like Canada. 𝐎𝐯𝐞𝐫 𝐭𝐡𝐞 𝐩𝐚𝐬𝐭 𝐰𝐞𝐞𝐤, 𝐰𝐞 𝐟𝐨𝐜𝐮𝐬𝐞𝐝 𝐨𝐧 𝐭𝐡𝐫𝐞𝐞 𝐭𝐡𝐢𝐧𝐠𝐬: • 𝐂𝐥𝐞𝐚𝐧𝐢𝐧𝐠 𝐮𝐩 𝐢𝐧𝐞𝐟𝐟𝐢𝐜𝐢𝐞𝐧𝐭 𝐤𝐞𝐲𝐰𝐨𝐫𝐝𝐬 • 𝐓𝐢𝐠𝐡𝐭𝐞𝐧𝐢𝐧𝐠 𝐛𝐢𝐝𝐬 𝐭𝐨 𝐜𝐨𝐧𝐭𝐫𝐨𝐥 𝐂𝐏𝐂 • 𝐋𝐞𝐭𝐭𝐢𝐧𝐠 𝐝𝐚𝐭𝐚 𝐧𝐨𝐭 𝐞𝐦𝐨𝐭𝐢𝐨𝐧 𝐝𝐫𝐢𝐯𝐞 𝐝𝐚𝐢𝐥𝐲 𝐨𝐩𝐭𝐢𝐦𝐢𝐳𝐚𝐭𝐢𝐨𝐧𝐬 📊 […]
When this client first came on board, the goal was simple but ambitious:stabilize performance, unlock growth, and scale sustainably. Fast forward 30 days — and the numbers tell a powerful story. 💰 676.9K MXN in sales📈 +28% growth vs. the previous 30 days🚀 +147% increase compared to last year✅ Store health: Strong and stable But […]
November 2025 turned out to be one of the strongest PPC months of the year, with key metrics showing consistent improvement and healthy growth across campaigns. The data below highlights how optimized targeting, improved bid control, and continuous monitoring helped deliver exceptional results. 📊 Monthly Performance Overview Total Ad Spend: $31,525.10 Average CPC: $1.51 Total […]
Last week, a client reached out in panic.Their Bird Banquet product had a major variation issue — the 1 Pound and 10 Pounds options were no longer linked.Customers were confused… traffic was dropping… and the listing was losing momentum. So I dug in. I analyzed the backend, identified the incorrect variation structure, rebuilt the parent […]
A few weeks ago, a client came to me frustrated with their Amazon ads: ❌ Rising ad spend❌ Flat sales❌ No clear strategy❌ No idea which keywords were actually driving profit They didn’t just want “lower ACOS”…They wanted growth — sustainable, profitable, scalable growth. So I took over their PPC campaigns and did what most […]