Every new Amazon account begins the same way no reviews, no sales history, no algorithm trust. Just strategy, patience, and execution. This Belgium account was launched from scratch. No legacy data to rely on. No past performance to optimize. Every click, every keyword, every adjustment had to be intentional. ๐ ๐๐ฌ๐ญ ๐๐จ๐ซ๐ฐ๐๐ซ๐ 30 ๐๐๐ฒ๐ฌ: $1,642.68 in […]
Tag Archives: Amazon PPC
Most sellers see this and celebrate: 39 orders | 44 units | โฌ4,929 revenue โฌ126.40 average order value But look at the graph. Day 16: โฌ6,200 in sales. Day 17: โฌ800. This isn’t sustainable growth. It’s a rollercoaster that’s destroying our inventory planning. THE HIDDEN COSTS OF VOLATILE SALES: 1. INVENTORY CHAOS When sales swing […]
Let me explain. I see this panic all the time: “My ACoS is 22%, I need to get it to 12% ASAP!” Wrong question. Look at this campaign: โฌ655 ad spend โฌ2,944 in sales 22.25% ACoS โฌ0.58 CPC Most “gurus” would say:ย “Cut your bids! Lower that ACoS!” I’d say: “Show me your margin first.” HERE’S […]
January 25th. I woke up to this graph. Units ordered: 28 โ 5 in 24 hours. Revenue: ยฃ4,200 โ ยฃ700. My client panicked. “Should we slash prices? Run a Lightning Deal? Pour more money into PPC?” I said:ย “Do nothing. Yet.” HERE’S WHAT ACTUALLY HAPPENED: Day 1 (Jan 25): Sales crater. Panic mode. Day 2 (Jan […]
17 days. SAR 3,404 ad spend. SAR 89,743 in sales. And enough volatility to make your head spin. Most agencies would call this “inconsistent.” We call itย data gold. Here’s what the Saudi market just taught us: The Numbers:ย โข Total Sales: SAR 89,743.87 โข Ad Spend: SAR 3,404.81 โข CPC: SAR 2.58 โข ACoS: 3.80% โขย 96.2% […]
Your Account Health Rating (AHR) isnโt just a metric it directly impacts your ability to continue selling on Amazon. Amazon classifies seller performance into three categories:Green (200โ1,000): Youโre meeting performance requirementsYellow (100โ199): Your account is at riskRed (99 or below): Eligible for account deactivation So how do you stay in the green? Here are the […]
$3,894 in sales. 930 page views. 31 units sold. Here’s the brutal truth about “emerging markets.” Everyone says: “Expand to Singapore! Untapped opportunity!” Nobody says: “Prepare for chaos.” Last 30 days breakdown: Dec 28: Decent start Jan 3: Spike (excitement!) Jan 8: Crash (confusion) Jan 15: Rock bottom (all metrics died) Jan 21: MASSIVE spike […]
But here’s what the dashboard doesn’t tell you. Last week’s breakdown: Jan 22: $1.7K Jan 23: $3.4K (doubled!) Jan 24: $3.1K Jan 25: $1.5K (crashed) Jan 26: $3.2K Jan 27: $4.9K (peak!) Jan 28: $4.5K Notice the pattern? Weekends spike. Weekdays dip. But most sellers miss this. Here’s what we discovered: After analyzing 200+ Amazon […]
On paper? Looks like a winning Amazon business. In reality? My client was having panic attacks. Let me show you why “good revenue” doesn’t always mean a healthy business. THE HIDDEN PROBLEM: Look at the data: Total sales: โฌ22,475.12 Average order value: โฌ184.22 Units per order: 1.12 Sounds solid. But here’s what the dashboard doesn’t […]
๐๐ฎ๐ญ ๐ก๐๐ซ๐’๐ฌ ๐ฐ๐ก๐๐ญ ๐ญ๐ก๐ ๐๐ก๐๐ซ๐ญ ๐ซ๐๐๐ฅ๐ฅ๐ฒ ๐ซ๐๐ฏ๐๐๐ฅ๐ฌ. Most Amazon sellers look at this dashboard and think: “4% ACoS? That’s incredible!” ๐๐ซ๐จ๐ง๐ . I see a ๐ก๐ข๐๐๐๐ง ๐ฉ๐ซ๐จ๐๐ข๐ญ๐๐๐ข๐ฅ๐ข๐ญ๐ฒ ๐ฅ๐๐๐ค costing thousands in missed opportunity. Here’s what happened in Canada over 25 days: ๐๐ฉ๐๐ง๐: Stable ~$60-90/day ๐๐๐ฅ๐๐ฌ: Massive volatility ($1.5K to $4.5K swings) ๐๐๐: Climbing steadily ๐๐๐จ๐: Erratic […]