$3,894 in sales. 930 page views. 31 units sold. Here’s the brutal truth about “emerging markets.” Everyone says: “Expand to Singapore! Untapped opportunity!” Nobody says: “Prepare for chaos.” Last 30 days breakdown: Dec 28: Decent start Jan 3: Spike (excitement!) Jan 8: Crash (confusion) Jan 15: Rock bottom (all metrics died) Jan 21: MASSIVE spike […]
Tag Archives: Amazon listing
On paper? Looks like a winning Amazon business. In reality? My client was having panic attacks. Let me show you why “good revenue” doesn’t always mean a healthy business. THE HIDDEN PROBLEM: Look at the data: Total sales: โฌ22,475.12 Average order value: โฌ184.22 Units per order: 1.12 Sounds solid. But here’s what the dashboard doesn’t […]
๐๐ฎ๐ญ ๐ก๐๐ซ๐’๐ฌ ๐ฐ๐ก๐๐ญ ๐ญ๐ก๐ ๐๐ก๐๐ซ๐ญ ๐ซ๐๐๐ฅ๐ฅ๐ฒ ๐ญ๐๐ฅ๐ฅ๐ฌ ๐ฒ๐จ๐ฎ. Most Amazon sellers look at this dashboard and see “consistent sales.” I see a ๐ก๐ข๐๐๐๐ง ๐ฉ๐ซ๐จ๐๐ข๐ญ ๐จ๐ฉ๐ฉ๐จ๐ซ๐ญ๐ฎ๐ง๐ข๐ญ๐ฒ most are missing. ๐๐๐ซ๐’๐ฌ ๐ฐ๐ก๐๐ญ ๐ก๐๐ฉ๐ฉ๐๐ง๐๐ ๐ข๐ง ๐๐๐ซ๐ฆ๐๐ง๐ฒ ๐จ๐ฏ๐๐ซ ๐ญ๐ก๐ ๐ฅ๐๐ฌ๐ญ 30 ๐๐๐ฒ๐ฌ: Dec 21-Jan 2: Red line (sales) declining steadily โ post-holiday dropoff Jan 8-14: Massive spike in […]
Not bad for January in Canada. Most sellers panic when they see volatility in their sales chart. I see opportunity. Look at this snapshot closely: Jan 16: Peak day at ~$4K (holiday weekend traffic carryover) Jan 17: Drop to ~$1.2K (typical mid-week dip) Jan 19: Bounced back to ~$4K (weekend recovery pattern) The pattern isn’t […]
One of the biggest challenges with FBM has always been balancing availability with real-world business schedules. Taking time off often meant switching on vacation mode and disappearing from search results entirely. Thatโs changing. Amazon has rolled out new FBM features that give sellers more control without sacrificing visibility. Whatโs new: โข Seller-set holidaysYou can now […]
As we wrapped up the first 15 days of December, I took a closer look at one clientโs Amazon performance and compared it with the same date range last year. What stood out wasnโt just growth or decline โ it was how strategy shaped the outcome. ๐ December 1โ15 Snapshot (This Year):โข 2,130 units orderedโข […]
A client recently reached out with a frustrating issue on their Amazon variation listing โthe product size was showing incorrectly, creating confusion for customers and risking conversions. At first glance, it looked like a simple display problem.In reality, it was a variation structure and size attribute mismatch inside Seller Central. Hereโs what we did: โ […]
As we move into 2025, Amazon continues to roll out tools and updates designed to help sellers scale smarter and operate more efficiently. Here are a few key highlights every seller should pay attention to: ๐น ๐๐๐๐ฉ ๐ฒ๐จ๐ฎ๐ซ ๐๐๐๐จ๐ฎ๐ง๐ญ ๐ก๐๐๐ฅ๐ญ๐ก๐ฒ Your Account Health Rating (AHR) is more important than ever. Staying at 200 or above […]
Black Friday and Cyber Monday may be over, but the insights you gained are just getting started.Now is the perfect time to analyze your performance and turn data into strategies for your next big sales peak. Here are a few powerful Seller Central tools to help you dig deeper: ๐น Promotions DashboardReview how your deals […]
Last week, a client reached out in panic.Their Bird Banquet product had a major variation issue โ the 1 Pound and 10 Pounds options were no longer linked.Customers were confusedโฆ traffic was droppingโฆ and the listing was losing momentum. So I dug in. I analyzed the backend, identified the incorrect variation structure, rebuilt the parent […]
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