That was the question my client asked while reviewing their Spain marketplace. At first glance, everything seemed okay. Page views were consistent Traffic was coming in But something didnโt add up. Because traffic alone doesnโt build a business. Conversion does. So we dug deeper. We analyzed the gaps between visits โ orders We studied buyer […]
Category Archives: New update
Your Account Health Rating (AHR) isnโt just a metric it directly impacts your ability to continue selling on Amazon. Amazon classifies seller performance into three categories:Green (200โ1,000): Youโre meeting performance requirementsYellow (100โ199): Your account is at riskRed (99 or below): Eligible for account deactivation So how do you stay in the green? Here are the […]
Starting January 26, 2026, Amazon is enhancing the Fulfilled by Merchant (FBM) refund process giving sellers more time and control when handling returns. Previously, refunds had to be processed within two business days. Under the new update, sellers will now have four calendar days before automated refunds are triggered. This extended window offers valuable breathing […]
As we move into 2025, Amazon continues to roll out tools and updates designed to help sellers scale smarter and operate more efficiently. Here are a few key highlights every seller should pay attention to: ๐น ๐๐๐๐ฉ ๐ฒ๐จ๐ฎ๐ซ ๐๐๐๐จ๐ฎ๐ง๐ญ ๐ก๐๐๐ฅ๐ญ๐ก๐ฒ Your Account Health Rating (AHR) is more important than ever. Staying at 200 or above […]
Amazon has officially announced that commingling practices will be discontinued across the supply chain starting March 31, 2026. Along with this, the eligibility rules for using manufacturer barcodes are being updated. For years, commingling allowed Amazon to ship customer orders from the nearest matching inventoryโregardless of which seller supplied itโto speed up delivery. But as […]
November 2025 turned out to be one of the strongest PPC months of the year, with key metrics showing consistent improvement and healthy growth across campaigns. The data below highlights how optimized targeting, improved bid control, and continuous monitoring helped deliver exceptional results. ๐ Monthly Performance Overview Total Ad Spend: $31,525.10 Average CPC: $1.51 Total […]
Amazon has rolled out an upgraded version of the Revenue Calculator, designed to help sellers project their profitability more accurately across various fulfillment methods. With cost transparency becoming increasingly important, this tool allows sellers to preview both current and upcoming 2026 fulfillment fees, making planning and decision-making easier. Key Benefits of the Revenue Calculator โ […]
Amazon has rolled out a new enhancement aimed at helping sellers better manage their reimbursement workflow: the ability to download a complete SAFE-T claims report directly from Seller Central. This update is especially beneficial for sellers who frequently handle lost, damaged, or incorrectly returned items and rely on SAFE-T claims to recover associated costs. The […]
Amazon has recently expanded its New Selection program, opening up more opportunities for sellers to reduce referral fees when launching eligible new-to-Prime products. This update now includes five more EU stores: the Netherlands, Sweden, Poland, Belgium, and Ireland. ๐น How the Program Works If you list a Prime-eligible parent ASIN that hasnโt been offered as […]
Amazon has announced upcoming updates to its Prep & Labeling Service in the United States. These changes are designed to improve accuracy, reduce delays at fulfillment centers, and create a smoother overall inbound process for sellers using FBA. While Amazon has not yet released the full details, sellers should begin preparing now to ensure compliance […]