Starting January 26, 2026, Amazon is enhancing the Fulfilled by Merchant (FBM) refund process giving sellers more time and control when handling returns. Previously, refunds had to be processed within two business days. Under the new update, sellers will now have four calendar days before automated refunds are triggered. This extended window offers valuable breathing […]
Category Archives: New Policy
As we move into 2025, Amazon continues to roll out tools and updates designed to help sellers scale smarter and operate more efficiently. Here are a few key highlights every seller should pay attention to: ๐น ๐๐๐๐ฉ ๐ฒ๐จ๐ฎ๐ซ ๐๐๐๐จ๐ฎ๐ง๐ญ ๐ก๐๐๐ฅ๐ญ๐ก๐ฒ Your Account Health Rating (AHR) is more important than ever. Staying at 200 or above […]
Amazon has officially announced that commingling practices will be discontinued across the supply chain starting March 31, 2026. Along with this, the eligibility rules for using manufacturer barcodes are being updated. For years, commingling allowed Amazon to ship customer orders from the nearest matching inventoryโregardless of which seller supplied itโto speed up delivery. But as […]
November 2025 turned out to be one of the strongest PPC months of the year, with key metrics showing consistent improvement and healthy growth across campaigns. The data below highlights how optimized targeting, improved bid control, and continuous monitoring helped deliver exceptional results. ๐ Monthly Performance Overview Total Ad Spend: $31,525.10 Average CPC: $1.51 Total […]
Black Friday and Cyber Monday may be over, but the insights you gained are just getting started.Now is the perfect time to analyze your performance and turn data into strategies for your next big sales peak. Here are a few powerful Seller Central tools to help you dig deeper: ๐น Promotions DashboardReview how your deals […]
Amazon has rolled out a new enhancement aimed at helping sellers better manage their reimbursement workflow: the ability to download a complete SAFE-T claims report directly from Seller Central. This update is especially beneficial for sellers who frequently handle lost, damaged, or incorrectly returned items and rely on SAFE-T claims to recover associated costs. The […]
Amazon has recently expanded its New Selection program, opening up more opportunities for sellers to reduce referral fees when launching eligible new-to-Prime products. This update now includes five more EU stores: the Netherlands, Sweden, Poland, Belgium, and Ireland. ๐น How the Program Works If you list a Prime-eligible parent ASIN that hasnโt been offered as […]
Amazon has announced upcoming updates to its Prep & Labeling Service in the United States. These changes are designed to improve accuracy, reduce delays at fulfillment centers, and create a smoother overall inbound process for sellers using FBA. While Amazon has not yet released the full details, sellers should begin preparing now to ensure compliance […]
Amazon has introduced Missions, a powerful new tool under the Seller Tier Enhancement Programme (STEP), designed to help sellers accelerate growth and unlock instant rewards. This feature provides a guided, data-backed approach to improving your storeโs performance. What Is Missions? Missions is a personalized growth assistant that recommends specific actions you can take to strengthen […]
At Amazon Unboxed 2025, one announcement stood out for advertisers:Sponsored Products Video is officially here.This new format gives sellers a powerful way to showcase product features through short, focused video clips โ directly within Amazon search results. How Sponsored Products Video Works Amazon has kept the setup simple and structured: 1. Upload 2โ5 Short Product […]