A few weeks ago, a client came to me frustrated with their Amazon ads: ❌ Rising ad spend❌ Flat sales❌ No clear strategy❌ No idea which keywords were actually driving profit They didn’t just want “lower ACOS”…They wanted growth — sustainable, profitable, scalable growth. So I took over their PPC campaigns and did what most […]
Category Archives: Advertising
A few weeks ago, I sat down with a client who felt stuck.Sales were coming in… but profit wasn’t.Every day, ads were running, budgets were being spent, and honestly — it felt like playing roulette with Amazon PPC. So, I told them one thing:“Give me 30 days. We won’t chase clicks. We’ll chase clarity.” We […]
Amazon has rolled out an upgraded version of the Revenue Calculator, designed to help sellers project their profitability more accurately across various fulfillment methods. With cost transparency becoming increasingly important, this tool allows sellers to preview both current and upcoming 2026 fulfillment fees, making planning and decision-making easier. Key Benefits of the Revenue Calculator âś… […]
September turned out to be a highly productive month for our Amazon Brazil PPC operations, reflecting not only solid sales numbers but also a remarkable level of advertising efficiency. As Amazon Brazil continues to grow as one of the most dynamic e-commerce markets, maintaining a balance between scale and controlled ad spend has become increasingly […]
Amazon has recently expanded its New Selection program, opening up more opportunities for sellers to reduce referral fees when launching eligible new-to-Prime products. This update now includes five more EU stores: the Netherlands, Sweden, Poland, Belgium, and Ireland. 🔹 How the Program Works If you list a Prime-eligible parent ASIN that hasn’t been offered as […]
Managing profitability just became easier. Profit Analytics is a robust new solution designed to help sellers uncover cost-saving opportunities and refine their overall operations. With this tool, you can gain a complete view of your fees, costs, and profit margins across your entire catalog — including sales, ad spend, refunds, and returns. Profit Analytics consolidates […]
Amazon has introduced a Customer Service Quality Insights dashboard within the Feedback Manager, giving sellers clearer visibility into how their customer support compares across the marketplace. This new feature is designed to help you pinpoint improvement opportunities and elevate the buyer experience for your Fulfilled by Merchant (FBM) orders. What You’ll Find in the Dashboard […]
September brought strong performance results for our Amazon Spain account — proving once again how a data-led strategy and continuous optimization can drive sustainable growth. đź“Š Key Highlights: Sales: €393,966.20 Ad Spend: €26,114.07 Orders: 3,308 ACOS: 4.95% Despite dynamic market conditions, our campaigns maintained excellent efficiency with sub-5% ACOS, while scaling both visibility and conversions. […]
Amazon has recently announced an update to its return policy for buyers in Italy, specifically for Fulfillment by Amazon (FBA) orders. The change aims to promote more sustainable and cost-effective return methods by encouraging customers to use nearby drop-off locations instead of home collections. What’s Changing Under the new policy, if a free “Returns without […]
Amazon has launched FBM Ship+, a new fulfillment solution designed for sellers who handle their own shipping (FBM sellers). This program helps you ship faster, reduce logistics costs, and offer more reliable delivery timelines to customers — without switching to FBA. FBM Ship+ is now available for shipments sent from China to: United Kingdom France […]