Let me explain. I see this panic all the time: “My ACoS is 22%, I need to get it to 12% ASAP!” Wrong question. Look at this campaign: €655 ad spend €2,944 in sales 22.25% ACoS €0.58 CPC Most “gurus” would say: “Cut your bids! Lower that ACoS!” I’d say: “Show me your margin first.” HERE’S […]
Tag Archives: PPC results
17 days. SAR 3,404 ad spend. SAR 89,743 in sales. And enough volatility to make your head spin. Most agencies would call this “inconsistent.” We call it data gold. Here’s what the Saudi market just taught us: The Numbers: • Total Sales: SAR 89,743.87 • Ad Spend: SAR 3,404.81 • CPC: SAR 2.58 • ACoS: 3.80% • 96.2% […]
Not bad for January in Canada. Most sellers panic when they see volatility in their sales chart. I see opportunity. Look at this snapshot closely: Jan 16: Peak day at ~$4K (holiday weekend traffic carryover) Jan 17: Drop to ~$1.2K (typical mid-week dip) Jan 19: Bounced back to ~$4K (weekend recovery pattern) The pattern isn’t […]
Starting January 31, 2026, Amazon will introduce updates to the Amazon Business Supplier Program Terms and Conditions for sellers using Invoice by Amazon on Fulfilled by Merchant (FBM) orders. What’s changing?If an end customer returns an item in a used or damaged condition, sellers will be required to submit photographic evidence along with details of […]
This month in the United States, the numbers have been quietly writing that story. 📦 811 orders placed📊 902 units sold💰 $106,434+ in revenue so far📈 Average order value: $131 At first glance, it’s just a dashboard. Lines moving up and down. Peaks. Dips. Patterns.But behind those lines are real moments — customers finding the […]
We’ve introduced Service Hub to make it easier for sellers to meet mandatory VAT and Extended Producer Responsibility (EPR) requirements when selling across European marketplaces. Service Hub allows you to quickly compare, connect, and choose trusted compliance service providers so you can focus more on growth and less on paperwork. With Service Hub, you can: […]
Starting January 26, 2026, Amazon is enhancing the Fulfilled by Merchant (FBM) refund process giving sellers more time and control when handling returns. Previously, refunds had to be processed within two business days. Under the new update, sellers will now have four calendar days before automated refunds are triggered. This extended window offers valuable breathing […]
A client recently reached out with a frustrating issue on their Amazon variation listing —the product size was showing incorrectly, creating confusion for customers and risking conversions. At first glance, it looked like a simple display problem.In reality, it was a variation structure and size attribute mismatch inside Seller Central. Here’s what we did: ✔ […]
Black Friday and Cyber Monday may be over, but the insights you gained are just getting started.Now is the perfect time to analyze your performance and turn data into strategies for your next big sales peak. Here are a few powerful Seller Central tools to help you dig deeper: 🔹 Promotions DashboardReview how your deals […]
A few weeks ago, I sat down with a client who felt stuck.Sales were coming in… but profit wasn’t.Every day, ads were running, budgets were being spent, and honestly — it felt like playing roulette with Amazon PPC. So, I told them one thing:“Give me 30 days. We won’t chase clicks. We’ll chase clarity.” We […]
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