Most sellers would celebrate this graph. $1.39M CAD in sales. 14% YoY growth. 10 months of $115K-$150K. But February 2025 dropped 90% to $15K. That one month just exposed our fatal flaw. WHAT THIS COLLAPSE COST US: Lost Revenue: $110K BSR Ranking: Page 1 → Page 4 Recovery Time: 60 days minimum Customer Loss: 30% bought from competitors One bad month […]
Tag Archives: PPC Advertisement
Let me explain. I see this panic all the time: “My ACoS is 22%, I need to get it to 12% ASAP!” Wrong question. Look at this campaign: €655 ad spend €2,944 in sales 22.25% ACoS €0.58 CPC Most “gurus” would say: “Cut your bids! Lower that ACoS!” I’d say: “Show me your margin first.” HERE’S […]
Most sellers would celebrate this screenshot. SAR 10.27K in sales (Last 7 days) 94% growth vs. previous week 983% YoY growth But look closer at the graph. SAR 7,900 came from ONE day (Feb 1st). Then it crashed to nearly zero. This isn’t growth. It’s a ticking time bomb. HERE’S WHAT THIS GRAPH IS REALLY TELLING […]
$3,894 in sales. 930 page views. 31 units sold. Here’s the brutal truth about “emerging markets.” Everyone says: “Expand to Singapore! Untapped opportunity!” Nobody says: “Prepare for chaos.” Last 30 days breakdown: Dec 28: Decent start Jan 3: Spike (excitement!) Jan 8: Crash (confusion) Jan 15: Rock bottom (all metrics died) Jan 21: MASSIVE spike […]
On paper? Looks like a winning Amazon business. In reality? My client was having panic attacks. Let me show you why “good revenue” doesn’t always mean a healthy business. THE HIDDEN PROBLEM: Look at the data: Total sales: €22,475.12 Average order value: €184.22 Units per order: 1.12 Sounds solid. But here’s what the dashboard doesn’t […]
𝐁𝐮𝐭 𝐡𝐞𝐫𝐞’𝐬 𝐰𝐡𝐚𝐭 𝐭𝐡𝐞 𝐜𝐡𝐚𝐫𝐭 𝐫𝐞𝐚𝐥𝐥𝐲 𝐫𝐞𝐯𝐞𝐚𝐥𝐬. Most Amazon sellers look at this dashboard and think: “4% ACoS? That’s incredible!” 𝐖𝐫𝐨𝐧𝐠. I see a 𝐡𝐢𝐝𝐝𝐞𝐧 𝐩𝐫𝐨𝐟𝐢𝐭𝐚𝐛𝐢𝐥𝐢𝐭𝐲 𝐥𝐞𝐚𝐤 costing thousands in missed opportunity. Here’s what happened in Canada over 25 days: 𝐒𝐩𝐞𝐧𝐝: Stable ~$60-90/day 𝐒𝐚𝐥𝐞𝐬: Massive volatility ($1.5K to $4.5K swings) 𝐂𝐏𝐂: Climbing steadily 𝐀𝐂𝐨𝐒: Erratic […]
Amazon has introduced an important update to its Prime eligibility criteria, effective June 21, 2023, across several European marketplaces. This change follows an agreement reached with the European Commission and impacts sellers operating in Germany, France, Spain, the Netherlands, Poland, Sweden, and Belgium. The update reinforces Amazon’s commitment to providing a consistent and high-quality experience […]
Not bad for January in Canada. Most sellers panic when they see volatility in their sales chart. I see opportunity. Look at this snapshot closely: Jan 16: Peak day at ~$4K (holiday weekend traffic carryover) Jan 17: Drop to ~$1.2K (typical mid-week dip) Jan 19: Bounced back to ~$4K (weekend recovery pattern) The pattern isn’t […]
Good products. Decent visibility. But inconsistent momentum. Some days looked promising. Others dipped without warning.Sales were happening — but not predictably. So we slowed things down and looked deeper. 📊 UAE – Last 30 Days Performance💰 $41,094.08 in sales📦 92 units ordered👀 1,836 page views What changed wasn’t luck — it was clarity. We focused […]
Amazon UK | Last 7 Days Performance£17.77K in product sales+43% growth vs previous 7 days+2% year-over-year improvement Behind these numbers is a simple focus:Optimizing what already worksMonitoring daily performance, not guessingKeeping account health strong while scaling The mid-week surge tells the story when strategy aligns with demand, momentum follows. This is the kind of growth […]