Amazon has introduced Missions, a powerful new tool under the Seller Tier Enhancement Programme (STEP), designed to help sellers accelerate growth and unlock instant rewards. This feature provides a guided, data-backed approach to improving your store’s performance. What Is Missions? Missions is a personalized growth assistant that recommends specific actions you can take to strengthen […]
Tag Archives: Amazon Seller Central
At Amazon Unboxed 2025, one announcement stood out for advertisers:Sponsored Products Video is officially here.This new format gives sellers a powerful way to showcase product features through short, focused video clips — directly within Amazon search results. How Sponsored Products Video Works Amazon has kept the setup simple and structured: 1. Upload 2–5 Short Product […]
Amazon has introduced an update that makes it easier for sellers to manage deliveries to Poland—Shipping Settings Automation is now available for products shipped from Germany and China. This enhancement is designed to simplify your fulfillment workflow while improving delivery accuracy and overall customer satisfaction. What Is Shipping Settings Automation? Shipping Settings Automation is a […]
Amazon has introduced a powerful new feature—Seller Challenge—designed exclusively for sellers enrolled in Account Health Assurance (AHA). This enhancement provides sellers with a structured and transparent way to request deeper reviews of enforcement actions, especially when traditional appeal options have been exhausted. In this detailed guide, we’ll break down what Seller Challenge is, how it […]
If you’re using Fulfillment by Amazon (FBA), there’s a valuable opportunity you may not be leveraging yet: Amazon’s Ships in Product Packaging (SIPP) program. Amazon now allows sellers to self-test and certify their products directly inside Seller Central—making it easier than ever to qualify for reduced fees and improved customer experience. What Is Ships in […]
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