When this client first came on board, the goal was simple but ambitious:stabilize performance, unlock growth, and scale sustainably. Fast forward 30 days — and the numbers tell a powerful story. 💰 676.9K MXN in sales📈 +28% growth vs. the previous 30 days🚀 +147% increase compared to last year✅ Store health: Strong and stable But […]
Tag Archives: Amazon PPC
November 2025 turned out to be one of the strongest PPC months of the year, with key metrics showing consistent improvement and healthy growth across campaigns. The data below highlights how optimized targeting, improved bid control, and continuous monitoring helped deliver exceptional results. 📊 Monthly Performance Overview Total Ad Spend: $31,525.10 Average CPC: $1.51 Total […]
Last week, a client reached out in panic.Their Bird Banquet product had a major variation issue — the 1 Pound and 10 Pounds options were no longer linked.Customers were confused… traffic was dropping… and the listing was losing momentum. So I dug in. I analyzed the backend, identified the incorrect variation structure, rebuilt the parent […]
A few weeks ago, a client came to me frustrated with their Amazon ads: ❌ Rising ad spend❌ Flat sales❌ No clear strategy❌ No idea which keywords were actually driving profit They didn’t just want “lower ACOS”…They wanted growth — sustainable, profitable, scalable growth. So I took over their PPC campaigns and did what most […]
With the holiday season fast approaching, it’s essential for Amazon sellers to prioritize 𝐜𝐮𝐬𝐭𝐨𝐦𝐞𝐫 𝐬𝐚𝐟𝐞𝐭𝐲 and deliver a smooth, trustworthy shopping experience. If you’re selling in the 𝐀𝐦𝐚𝐳𝐨𝐧 𝐀𝐮𝐬𝐭𝐫𝐚𝐥𝐢𝐚 (𝐀𝐔) marketplace, your products must comply with 𝐚𝐥𝐥 𝐫𝐞𝐥𝐞𝐯𝐚𝐧𝐭 𝐥𝐚𝐰𝐬, 𝐫𝐞𝐠𝐮𝐥𝐚𝐭𝐢𝐨𝐧𝐬, 𝐚𝐧𝐝 𝐀𝐦𝐚𝐳𝐨𝐧 𝐩𝐨𝐥𝐢𝐜𝐢𝐞𝐬. 𝐊𝐞𝐲 𝐏𝐫𝐨𝐝𝐮𝐜𝐭 𝐂𝐚𝐭𝐞𝐠𝐨𝐫𝐢𝐞𝐬 𝐓𝐡𝐚𝐭 𝐑𝐞𝐪𝐮𝐢𝐫𝐞 𝐌𝐚𝐧𝐝𝐚𝐭𝐨𝐫𝐲 𝐒𝐚𝐟𝐞𝐭𝐲 𝐂𝐨𝐦𝐩𝐥𝐢𝐚𝐧𝐜𝐞 Several product types must […]
Managing Amazon PPC campaigns requires more than just setting bids — it’s all about structure, data analysis, and ongoing optimization. In September, we had the opportunity to work with a seller in the UAE marketplace who wanted more control over ad performance and a clear path to profitable growth. The Initial Challenge The client was […]
At Amazon Unboxed 2025, one announcement stood out for advertisers:Sponsored Products Video is officially here.This new format gives sellers a powerful way to showcase product features through short, focused video clips — directly within Amazon search results. How Sponsored Products Video Works Amazon has kept the setup simple and structured: 1. Upload 2–5 Short Product […]
Because some categories will drain your wallet long before you ever see a profit. Here are the 5 I always tell new sellers to avoid: 1️⃣ GlasswareLooks profitable on paper — until FBA breaks half your stock and customers return the rest for tiny chips.Margins vanish fast thanks to replacements and bad reviews. 2️⃣ CBDA […]
Recent diplomacy between the U.S. and China has yielded a surprising shift in the global trade balance. On one side, Donald Trump announced a reduction of the U.S. “fentanyl” tariff on Chinese goods from 20% to 10%, following high-level talks with Chinese President Xi Jinping.On the other side, China agreed to delay its planned export […]
Another strong month wrapped up! Here’s how our Belgium marketplace performed through strategic PPC optimization: Key Metrics: Ad Spend: €26,113.55 Orders: 3,308 Total Sales: €393,966.20 ACOS: 4.95% Our focus this month was on:✅ Refining keyword segmentation to maximize high-performing search terms.✅ Reducing wasted spend through optimized negative targeting.✅ Leveraging campaign-level insights to scale profitable products. […]