Not every success story on Amazon starts with a sudden spike or a viral moment. In fact, most meaningful growth happens quietly—built through consistent effort, careful analysis, and smart decision-making over time. Over the last 30 days, this store generated €48.5K in product sales, reflecting a 5% increase compared to the previous month and a […]
Tag Archives: Amazon PPC
One of the biggest challenges with FBM has always been balancing availability with real-world business schedules. Taking time off often meant switching on vacation mode and disappearing from search results entirely. That’s changing. Amazon has rolled out new FBM features that give sellers more control without sacrificing visibility. What’s new: • Seller-set holidaysYou can now […]
On Amazon, growth often looks simple from the outside: add more products, expand variations, and reach more customers. But behind the scenes, sellers know the truth if your listing structure isn’t right, even the best products can struggle to perform. Recently, I partnered with a client who was launching a complex variation listing for a […]
The last two weeks in the United States marketplace offered a clear reminder that performance isn’t just about spending more — it’s about spending smart. 📌 Ad Spend: $9.7K📌 Sales Generated: $102.5K📌 Average CPC: $1.12📌 ACOS: 9.46% Behind these numbers is a familiar rhythm every Amazon seller knows — peaks, dips, recalibration, and momentum rebuilding. […]
Sometimes, short timeframes reveal the most important insights. Over the last 7 days, this Amazon Australia account generated AUD 25.65K in sales, showing a 13% increase compared to the previous week and an impressive 132% growth year-over-year. On the surface, it looks like a strong performance—but the real value lies in why it happened. This […]
The last 30 days on Amazon US offered a clear reminder that sustainable growth is rarely accidental it’s built through deliberate, data-driven decisions. During this period, the account generated over $418,000 in sales, with 4,263 units ordered and more than 73,000 page views. These numbers reflect more than performance; they reflect alignment between visibility, conversion, […]
As we wrapped up the first 15 days of December, I took a closer look at one client’s Amazon performance and compared it with the same date range last year. What stood out wasn’t just growth or decline — it was how strategy shaped the outcome. 📊 December 1–15 Snapshot (This Year):• 2,130 units ordered• […]
Starting January 26, 2026, Amazon is enhancing the Fulfilled by Merchant (FBM) refund process giving sellers more time and control when handling returns. Previously, refunds had to be processed within two business days. Under the new update, sellers will now have four calendar days before automated refunds are triggered. This extended window offers valuable breathing […]
Last week’s PPC performance for one of my Italy-based Amazon clients is a great example of what happens when strategy leads and data follows. In just 7 days, the campaigns delivered: 📊 Ad Spend: €4,606.84📈 Sales Generated: €53,239.68🎯 ACOS: 8.65%💰 Average CPC: €0.99 What stands out most isn’t just the revenue—it’s the control. Despite daily […]
When this client came to us, the goal wasn’t to “spend more on ads.” It was to 𝐬𝐩𝐞𝐧𝐝 𝐬𝐦𝐚𝐫𝐭𝐞𝐫, especially in a competitive market like Canada. 𝐎𝐯𝐞𝐫 𝐭𝐡𝐞 𝐩𝐚𝐬𝐭 𝐰𝐞𝐞𝐤, 𝐰𝐞 𝐟𝐨𝐜𝐮𝐬𝐞𝐝 𝐨𝐧 𝐭𝐡𝐫𝐞𝐞 𝐭𝐡𝐢𝐧𝐠𝐬: • 𝐂𝐥𝐞𝐚𝐧𝐢𝐧𝐠 𝐮𝐩 𝐢𝐧𝐞𝐟𝐟𝐢𝐜𝐢𝐞𝐧𝐭 𝐤𝐞𝐲𝐰𝐨𝐫𝐝𝐬 • 𝐓𝐢𝐠𝐡𝐭𝐞𝐧𝐢𝐧𝐠 𝐛𝐢𝐝𝐬 𝐭𝐨 𝐜𝐨𝐧𝐭𝐫𝐨𝐥 𝐂𝐏𝐂 • 𝐋𝐞𝐭𝐭𝐢𝐧𝐠 𝐝𝐚𝐭𝐚 𝐧𝐨𝐭 𝐞𝐦𝐨𝐭𝐢𝐨𝐧 𝐝𝐫𝐢𝐯𝐞 𝐝𝐚𝐢𝐥𝐲 𝐨𝐩𝐭𝐢𝐦𝐢𝐳𝐚𝐭𝐢𝐨𝐧𝐬 📊 […]