Amazon has announced a new login update designed to improve the security of Seller Central accounts. Beginning December 2, 2025, Passkey verification will be encouraged for all sellers as part of Amazon’s commitment to safer and more reliable account access. What Is Passkey Verification? Passkey authentication is a modern, password-free login method that uses your […]
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Amazon has introduced Missions, a powerful new tool under the Seller Tier Enhancement Programme (STEP), designed to help sellers accelerate growth and unlock instant rewards. This feature provides a guided, data-backed approach to improving your store’s performance. What Is Missions? Missions is a personalized growth assistant that recommends specific actions you can take to strengthen […]
September brought strong performance results for our Amazon Spain account — proving once again how a data-led strategy and continuous optimization can drive sustainable growth. 📊 Key Highlights: Sales: €393,966.20 Ad Spend: €26,114.07 Orders: 3,308 ACOS: 4.95% Despite dynamic market conditions, our campaigns maintained excellent efficiency with sub-5% ACOS, while scaling both visibility and conversions. […]
Last month was all about smart strategy, testing, and continuous optimization — and the results speak for themselves! 💪 📊 September Highlights: 💰 Total Sales: €396,336.98 📈 Ad Spend: €26,013.47 🛒 Orders: 3,341 🎯 ACOS: 4.92% From refining keyword targeting to optimizing bids and creatives, every step was focused on improving efficiency and […]
Amazon has officially announced the removal of deprecated and irrelevant variation themes across marketplaces. 📅 Timeline: Rollout begins: September 2, 2025 Completion by: November 30, 2025 ⚠️ What this means for sellers: Variation themes marked as “Deprecated: Do Not Use” will no longer be accepted. Any listing updates using these outdated themes will throw errors […]