Sometimes, short timeframes reveal the most important insights. Over the last 7 days, this Amazon Australia account generated AUD 25.65K in sales, showing a 13% increase compared to the previous week and an impressive 132% growth year-over-year. On the surface, it looks like a strong performance—but the real value lies in why it happened. This […]
Tag Archives: Amazon advertisement
Last week’s PPC performance for one of my Italy-based Amazon clients is a great example of what happens when strategy leads and data follows. In just 7 days, the campaigns delivered: 📊 Ad Spend: €4,606.84📈 Sales Generated: €53,239.68🎯 ACOS: 8.65%💰 Average CPC: €0.99 What stands out most isn’t just the revenue—it’s the control. Despite daily […]
When this client first came on board, the goal was simple but ambitious:stabilize performance, unlock growth, and scale sustainably. Fast forward 30 days — and the numbers tell a powerful story. 💰 676.9K MXN in sales📈 +28% growth vs. the previous 30 days🚀 +147% increase compared to last year✅ Store health: Strong and stable But […]
November 2025 turned out to be one of the strongest PPC months of the year, with key metrics showing consistent improvement and healthy growth across campaigns. The data below highlights how optimized targeting, improved bid control, and continuous monitoring helped deliver exceptional results. 📊 Monthly Performance Overview Total Ad Spend: $31,525.10 Average CPC: $1.51 Total […]
A few weeks ago, a client came to me frustrated with their Amazon ads: ❌ Rising ad spend❌ Flat sales❌ No clear strategy❌ No idea which keywords were actually driving profit They didn’t just want “lower ACOS”…They wanted growth — sustainable, profitable, scalable growth. So I took over their PPC campaigns and did what most […]
A few weeks ago, I sat down with a client who felt stuck.Sales were coming in… but profit wasn’t.Every day, ads were running, budgets were being spent, and honestly — it felt like playing roulette with Amazon PPC. So, I told them one thing:“Give me 30 days. We won’t chase clicks. We’ll chase clarity.” We […]
With the holiday season fast approaching, it’s essential for Amazon sellers to prioritize 𝐜𝐮𝐬𝐭𝐨𝐦𝐞𝐫 𝐬𝐚𝐟𝐞𝐭𝐲 and deliver a smooth, trustworthy shopping experience. If you’re selling in the 𝐀𝐦𝐚𝐳𝐨𝐧 𝐀𝐮𝐬𝐭𝐫𝐚𝐥𝐢𝐚 (𝐀𝐔) marketplace, your products must comply with 𝐚𝐥𝐥 𝐫𝐞𝐥𝐞𝐯𝐚𝐧𝐭 𝐥𝐚𝐰𝐬, 𝐫𝐞𝐠𝐮𝐥𝐚𝐭𝐢𝐨𝐧𝐬, 𝐚𝐧𝐝 𝐀𝐦𝐚𝐳𝐨𝐧 𝐩𝐨𝐥𝐢𝐜𝐢𝐞𝐬. 𝐊𝐞𝐲 𝐏𝐫𝐨𝐝𝐮𝐜𝐭 𝐂𝐚𝐭𝐞𝐠𝐨𝐫𝐢𝐞𝐬 𝐓𝐡𝐚𝐭 𝐑𝐞𝐪𝐮𝐢𝐫𝐞 𝐌𝐚𝐧𝐝𝐚𝐭𝐨𝐫𝐲 𝐒𝐚𝐟𝐞𝐭𝐲 𝐂𝐨𝐦𝐩𝐥𝐢𝐚𝐧𝐜𝐞 Several product types must […]
Managing Amazon PPC campaigns requires more than just setting bids — it’s all about structure, data analysis, and ongoing optimization. In September, we had the opportunity to work with a seller in the UAE marketplace who wanted more control over ad performance and a clear path to profitable growth. The Initial Challenge The client was […]
September turned out to be a highly productive month for our Amazon Brazil PPC operations, reflecting not only solid sales numbers but also a remarkable level of advertising efficiency. As Amazon Brazil continues to grow as one of the most dynamic e-commerce markets, maintaining a balance between scale and controlled ad spend has become increasingly […]
Amazon has recently expanded its New Selection program, opening up more opportunities for sellers to reduce referral fees when launching eligible new-to-Prime products. This update now includes five more EU stores: the Netherlands, Sweden, Poland, Belgium, and Ireland. 🔹 How the Program Works If you list a Prime-eligible parent ASIN that hasn’t been offered as […]