When this client first came on board, the goal was simple but ambitious:stabilize performance, unlock growth, and scale sustainably. Fast forward 30 days โ and the numbers tell a powerful story. ๐ฐ 676.9K MXN in sales๐ +28% growth vs. the previous 30 days๐ +147% increase compared to last yearโ Store health: Strong and stable But […]
Tag Archives: Advertising
November 2025 turned out to be one of the strongest PPC months of the year, with key metrics showing consistent improvement and healthy growth across campaigns. The data below highlights how optimized targeting, improved bid control, and continuous monitoring helped deliver exceptional results. ๐ Monthly Performance Overview Total Ad Spend: $31,525.10 Average CPC: $1.51 Total […]
Black Friday and Cyber Monday may be over, but the insights you gained are just getting started.Now is the perfect time to analyze your performance and turn data into strategies for your next big sales peak. Here are a few powerful Seller Central tools to help you dig deeper: ๐น Promotions DashboardReview how your deals […]
A few weeks ago, I sat down with a client who felt stuck.Sales were coming inโฆ but profit wasnโt.Every day, ads were running, budgets were being spent, and honestly โ it felt like playing roulette with Amazon PPC. So, I told them one thing:โGive me 30 days. We wonโt chase clicks. Weโll chase clarity.โ We […]
Managing Amazon PPC campaigns requires more than just setting bids โ itโs all about structure, data analysis, and ongoing optimization. In September, we had the opportunity to work with a seller in the UAE marketplace who wanted more control over ad performance and a clear path to profitable growth. The Initial Challenge The client was […]
September turned out to be a highly productive month for our Amazon Brazil PPC operations, reflecting not only solid sales numbers but also a remarkable level of advertising efficiency. As Amazon Brazil continues to grow as one of the most dynamic e-commerce markets, maintaining a balance between scale and controlled ad spend has become increasingly […]
Amazon has recently expanded its New Selection program, opening up more opportunities for sellers to reduce referral fees when launching eligible new-to-Prime products. This update now includes five more EU stores: the Netherlands, Sweden, Poland, Belgium, and Ireland. ๐น How the Program Works If you list a Prime-eligible parent ASIN that hasnโt been offered as […]
Amazon has introduced a Customer Service Quality Insights dashboard within the Feedback Manager, giving sellers clearer visibility into how their customer support compares across the marketplace. This new feature is designed to help you pinpoint improvement opportunities and elevate the buyer experience for your Fulfilled by Merchant (FBM) orders. What Youโll Find in the Dashboard […]
September brought strong performance results for our Amazon Spain account โ proving once again how a data-led strategy and continuous optimization can drive sustainable growth. ๐ Key Highlights: Sales: โฌ393,966.20 Ad Spend: โฌ26,114.07 Orders: 3,308 ACOS: 4.95% Despite dynamic market conditions, our campaigns maintained excellent efficiency with sub-5% ACOS, while scaling both visibility and conversions. […]
Because some categories will drain your wallet long before you ever see a profit. Here are the 5 I always tell new sellers to avoid: 1๏ธโฃ GlasswareLooks profitable on paper โ until FBA breaks half your stock and customers return the rest for tiny chips.Margins vanish fast thanks to replacements and bad reviews. 2๏ธโฃ CBDA […]