On paper? Looks like a winning Amazon business. In reality? My client was having panic attacks. Let me show you why “good revenue” doesn’t always mean a healthy business. THE HIDDEN PROBLEM: Look at the data: Total sales: โฌ22,475.12 Average order value: โฌ184.22 Units per order: 1.12 Sounds solid. But here’s what the dashboard doesn’t […]
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๐๐ฎ๐ญ ๐ก๐๐ซ๐’๐ฌ ๐ฐ๐ก๐๐ญ ๐ญ๐ก๐ ๐๐ก๐๐ซ๐ญ ๐ซ๐๐๐ฅ๐ฅ๐ฒ ๐ซ๐๐ฏ๐๐๐ฅ๐ฌ. Most Amazon sellers look at this dashboard and think: “4% ACoS? That’s incredible!” ๐๐ซ๐จ๐ง๐ . I see a ๐ก๐ข๐๐๐๐ง ๐ฉ๐ซ๐จ๐๐ข๐ญ๐๐๐ข๐ฅ๐ข๐ญ๐ฒ ๐ฅ๐๐๐ค costing thousands in missed opportunity. Here’s what happened in Canada over 25 days: ๐๐ฉ๐๐ง๐: Stable ~$60-90/day ๐๐๐ฅ๐๐ฌ: Massive volatility ($1.5K to $4.5K swings) ๐๐๐: Climbing steadily ๐๐๐จ๐: Erratic […]
Amazon has introduced an important update to its Prime eligibility criteria, effective June 21, 2023, across several European marketplaces. This change follows an agreement reached with the European Commission and impacts sellers operating in Germany, France, Spain, the Netherlands, Poland, Sweden, and Belgium. The update reinforces Amazonโs commitment to providing a consistent and high-quality experience […]
๐๐ฎ๐ญ ๐ก๐๐ซ๐’๐ฌ ๐ฐ๐ก๐๐ญ ๐ญ๐ก๐ ๐๐ก๐๐ซ๐ญ ๐ซ๐๐๐ฅ๐ฅ๐ฒ ๐ญ๐๐ฅ๐ฅ๐ฌ ๐ฒ๐จ๐ฎ. Most Amazon sellers look at this dashboard and see “consistent sales.” I see a ๐ก๐ข๐๐๐๐ง ๐ฉ๐ซ๐จ๐๐ข๐ญ ๐จ๐ฉ๐ฉ๐จ๐ซ๐ญ๐ฎ๐ง๐ข๐ญ๐ฒ most are missing. ๐๐๐ซ๐’๐ฌ ๐ฐ๐ก๐๐ญ ๐ก๐๐ฉ๐ฉ๐๐ง๐๐ ๐ข๐ง ๐๐๐ซ๐ฆ๐๐ง๐ฒ ๐จ๐ฏ๐๐ซ ๐ญ๐ก๐ ๐ฅ๐๐ฌ๐ญ 30 ๐๐๐ฒ๐ฌ: Dec 21-Jan 2: Red line (sales) declining steadily โ post-holiday dropoff Jan 8-14: Massive spike in […]
Not bad for January in Canada. Most sellers panic when they see volatility in their sales chart. I see opportunity. Look at this snapshot closely: Jan 16: Peak day at ~$4K (holiday weekend traffic carryover) Jan 17: Drop to ~$1.2K (typical mid-week dip) Jan 19: Bounced back to ~$4K (weekend recovery pattern) The pattern isn’t […]
At first glance, the numbers may look modest but the story behind them is anything but small. Total Orders: 21Units Sold: 23Revenue Generated: SAR 13,001.77Average Units per Order: 1.1Average Order Value: SAR 619.13 This isnโt volume-driven growth.This is value-driven performance. Each spike on the chart represents intent customers who didnโt just browse, but committed. Days […]
Sweden | PPC Snapshot (Last Week)Ad Spend: SEK 2,087.87Sales Generated: SEK 44,175.66Average CPC: SEK 5.98ACOS: 5.38% At first glance, the numbers look impressive. But the real value lies behind the curve. Early in the week, we focused on data collection and bid stabilizationย allowing the algorithm to learn without overspending.Mid-week, when intent became clearer, budgets were […]
Good products. Decent visibility. But inconsistent momentum. Some days looked promising. Others dipped without warning.Sales were happening โ but not predictably. So we slowed things down and looked deeper. ๐ UAE โ Last 30 Days Performance๐ฐ $41,094.08 in sales๐ฆ 92 units ordered๐ 1,836 page views What changed wasnโt luck โ it was clarity. We focused […]
Amazon UK | Last 7 Days Performanceยฃ17.77K in product sales+43% growth vs previous 7 days+2% year-over-year improvement Behind these numbers is a simple focus:Optimizing what already worksMonitoring daily performance, not guessingKeeping account health strong while scaling The mid-week surge tells the story when strategy aligns with demand, momentum follows. This is the kind of growth […]
Starting January 31, 2026, Amazon will introduce updates to the Amazon Business Supplier Program Terms and Conditions for sellers using Invoice by Amazon on Fulfilled by Merchant (FBM) orders. Whatโs changing?If an end customer returns an item in a used or damaged condition, sellers will be required to submit photographic evidence along with details of […]