Category Archives: Pay per click

๐‹๐š๐ฌ๐ญ ๐ฐ๐ž๐ž๐คโ€™๐ฌ ๐ง๐ฎ๐ฆ๐›๐ž๐ซ๐ฌ ๐ญ๐ž๐ฅ๐ฅ ๐š ๐ฌ๐ญ๐จ๐ซ๐ฒ ๐›๐ฎ๐ญ ๐ง๐จ๐ญ ๐ญ๐ก๐ž ๐จ๐ง๐ž ๐ฆ๐จ๐ฌ๐ญ ๐ฉ๐ž๐จ๐ฉ๐ฅ๐ž ๐ž๐ฑ๐ฉ๐ž๐œ๐ญ.

When this client came to us, the goal wasnโ€™t to โ€œspend more on ads.โ€ It was to ๐ฌ๐ฉ๐ž๐ง๐ ๐ฌ๐ฆ๐š๐ซ๐ญ๐ž๐ซ, especially in a competitive market like Canada. ๐Ž๐ฏ๐ž๐ซ ๐ญ๐ก๐ž ๐ฉ๐š๐ฌ๐ญ ๐ฐ๐ž๐ž๐ค, ๐ฐ๐ž ๐Ÿ๐จ๐œ๐ฎ๐ฌ๐ž๐ ๐จ๐ง ๐ญ๐ก๐ซ๐ž๐ž ๐ญ๐ก๐ข๐ง๐ ๐ฌ: โ€ข ๐‚๐ฅ๐ž๐š๐ง๐ข๐ง๐  ๐ฎ๐ฉ ๐ข๐ง๐ž๐Ÿ๐Ÿ๐ข๐œ๐ข๐ž๐ง๐ญ ๐ค๐ž๐ฒ๐ฐ๐จ๐ซ๐๐ฌ โ€ข ๐“๐ข๐ ๐ก๐ญ๐ž๐ง๐ข๐ง๐  ๐›๐ข๐๐ฌ ๐ญ๐จ ๐œ๐จ๐ง๐ญ๐ซ๐จ๐ฅ ๐‚๐๐‚ โ€ข ๐‹๐ž๐ญ๐ญ๐ข๐ง๐  ๐๐š๐ญ๐š ๐ง๐จ๐ญ ๐ž๐ฆ๐จ๐ญ๐ข๐จ๐ง ๐๐ซ๐ข๐ฏ๐ž ๐๐š๐ข๐ฅ๐ฒ ๐จ๐ฉ๐ญ๐ข๐ฆ๐ข๐ณ๐š๐ญ๐ข๐จ๐ง๐ฌ ๐Ÿ“Š […]

๐Ÿ“ˆ A 30-Day Journey That Speaks for Itself

When this client first came on board, the goal was simple but ambitious:stabilize performance, unlock growth, and scale sustainably. Fast forward 30 days โ€” and the numbers tell a powerful story. ๐Ÿ’ฐ 676.9K MXN in sales๐Ÿ“ˆ +28% growth vs. the previous 30 days๐Ÿš€ +147% increase compared to last yearโœ… Store health: Strong and stable But […]

Amazon PPC Performance Review โ€” November 2025

November 2025 turned out to be one of the strongest PPC months of the year, with key metrics showing consistent improvement and healthy growth across campaigns. The data below highlights how optimized targeting, improved bid control, and continuous monitoring helped deliver exceptional results. ๐Ÿ“Š Monthly Performance Overview Total Ad Spend: $31,525.10 Average CPC: $1.51 Total […]

๐ŸŽฏ Another PPC Win โ€” Turning Data Into Real Revenue Growth ๐ŸŽฏ

A few weeks ago, a client came to me frustrated with their Amazon ads: โŒ Rising ad spendโŒ Flat salesโŒ No clear strategyโŒ No idea which keywords were actually driving profit They didnโ€™t just want โ€œlower ACOSโ€โ€ฆThey wanted growth โ€” sustainable, profitable, scalable growth. So I took over their PPC campaigns and did what most […]

๐Ÿ”ฅ The Month We Stopped Guessing and Started Winning with PPC

A few weeks ago, I sat down with a client who felt stuck.Sales were coming inโ€ฆ but profit wasnโ€™t.Every day, ads were running, budgets were being spent, and honestly โ€” it felt like playing roulette with Amazon PPC. So, I told them one thing:โ€œGive me 30 days. We wonโ€™t chase clicks. Weโ€™ll chase clarity.โ€ We […]

๐Ÿ‡ง๐Ÿ‡ท Amazon Brazil PPC Performance โ€“ September Deep Dive & Strategic Insights

September turned out to be a highly productive month for our Amazon Brazil PPC operations, reflecting not only solid sales numbers but also a remarkable level of advertising efficiency. As Amazon Brazil continues to grow as one of the most dynamic e-commerce markets, maintaining a balance between scale and controlled ad spend has become increasingly […]

Track & Improve Your Unit Economics with Profit Analytics

Managing profitability just became easier. Profit Analytics is a robust new solution designed to help sellers uncover cost-saving opportunities and refine their overall operations. With this tool, you can gain a complete view of your fees, costs, and profit margins across your entire catalog โ€” including sales, ad spend, refunds, and returns. Profit Analytics consolidates […]

Explore Your New Customer Service Performance Insights

Amazon has introduced a Customer Service Quality Insights dashboard within the Feedback Manager, giving sellers clearer visibility into how their customer support compares across the marketplace. This new feature is designed to help you pinpoint improvement opportunities and elevate the buyer experience for your Fulfilled by Merchant (FBM) orders. What Youโ€™ll Find in the Dashboard […]

๐Ÿš€ Amazon Spain: Consistent Growth with Smart PPC Optimization

September brought strong performance results for our Amazon Spain account โ€” proving once again how a data-led strategy and continuous optimization can drive sustainable growth. ๐Ÿ“Š Key Highlights: Sales: โ‚ฌ393,966.20 Ad Spend: โ‚ฌ26,114.07 Orders: 3,308 ACOS: 4.95% Despite dynamic market conditions, our campaigns maintained excellent efficiency with sub-5% ACOS, while scaling both visibility and conversions. […]

FBM Ship+: Faster Shipping at Lower Cost for FBM Sellers

Amazon has launched FBM Ship+, a new fulfillment solution designed for sellers who handle their own shipping (FBM sellers). This program helps you ship faster, reduce logistics costs, and offer more reliable delivery timelines to customers โ€” without switching to FBA. FBM Ship+ is now available for shipments sent from China to: United Kingdom France […]