Category Archives: Pay per click

$44,727 ๐ข๐ง ๐ฌ๐š๐ฅ๐ž๐ฌ. $1,946 ๐ข๐ง ๐š๐ ๐ฌ๐ฉ๐ž๐ง๐. 4.09% ๐€๐‚๐จ๐’.

๐๐ฎ๐ญ ๐ก๐ž๐ซ๐ž’๐ฌ ๐ฐ๐ก๐š๐ญ ๐ญ๐ก๐ž ๐œ๐ก๐š๐ซ๐ญ ๐ซ๐ž๐š๐ฅ๐ฅ๐ฒ ๐ซ๐ž๐ฏ๐ž๐š๐ฅ๐ฌ. Most Amazon sellers look at this dashboard and think: “4% ACoS? That’s incredible!” ๐–๐ซ๐จ๐ง๐ . I see a ๐ก๐ข๐๐๐ž๐ง ๐ฉ๐ซ๐จ๐Ÿ๐ข๐ญ๐š๐›๐ข๐ฅ๐ข๐ญ๐ฒ ๐ฅ๐ž๐š๐ค costing thousands in missed opportunity. Here’s what happened in Canada over 25 days: ๐’๐ฉ๐ž๐ง๐: Stable ~$60-90/day ๐’๐š๐ฅ๐ž๐ฌ: Massive volatility ($1.5K to $4.5K swings) ๐‚๐๐‚: Climbing steadily ๐€๐‚๐จ๐’: Erratic […]

Amazon Prime Eligibility Criteria Update: What EU Sellers Need to Know

Amazon has introduced an important update to its Prime eligibility criteria, effective June 21, 2023, across several European marketplaces. This change follows an agreement reached with the European Commission and impacts sellers operating in Germany, France, Spain, the Netherlands, Poland, Sweden, and Belgium. The update reinforces Amazonโ€™s commitment to providing a consistent and high-quality experience […]

โ‚ฌ41๐Š ๐ข๐ง 30 ๐๐š๐ฒ๐ฌ. 278 ๐ฎ๐ง๐ข๐ญ๐ฌ. 11,098 ๐ฉ๐š๐ ๐ž ๐ฏ๐ข๐ž๐ฐ๐ฌ.

๐๐ฎ๐ญ ๐ก๐ž๐ซ๐ž’๐ฌ ๐ฐ๐ก๐š๐ญ ๐ญ๐ก๐ž ๐œ๐ก๐š๐ซ๐ญ ๐ซ๐ž๐š๐ฅ๐ฅ๐ฒ ๐ญ๐ž๐ฅ๐ฅ๐ฌ ๐ฒ๐จ๐ฎ. Most Amazon sellers look at this dashboard and see “consistent sales.” I see a ๐ก๐ข๐๐๐ž๐ง ๐ฉ๐ซ๐จ๐Ÿ๐ข๐ญ ๐จ๐ฉ๐ฉ๐จ๐ซ๐ญ๐ฎ๐ง๐ข๐ญ๐ฒ most are missing.   ๐‡๐ž๐ซ๐ž’๐ฌ ๐ฐ๐ก๐š๐ญ ๐ก๐š๐ฉ๐ฉ๐ž๐ง๐ž๐ ๐ข๐ง ๐†๐ž๐ซ๐ฆ๐š๐ง๐ฒ ๐จ๐ฏ๐ž๐ซ ๐ญ๐ก๐ž ๐ฅ๐š๐ฌ๐ญ 30 ๐๐š๐ฒ๐ฌ: Dec 21-Jan 2: Red line (sales) declining steadily โ€” post-holiday dropoff Jan 8-14: Massive spike in […]

$16.5K in 7 days. 18% week-over-week growth. 9% year-over-year.

Not bad for January in Canada. Most sellers panic when they see volatility in their sales chart. I see opportunity. Look at this snapshot closely: Jan 16: Peak day at ~$4K (holiday weekend traffic carryover) Jan 17: Drop to ~$1.2K (typical mid-week dip) Jan 19: Bounced back to ~$4K (weekend recovery pattern) The pattern isn’t […]

Last weekโ€™s Sweden PPC performance tells a story many sellers aim for but few execute well.

Sweden | PPC Snapshot (Last Week)Ad Spend: SEK 2,087.87Sales Generated: SEK 44,175.66Average CPC: SEK 5.98ACOS: 5.38% At first glance, the numbers look impressive. But the real value lies behind the curve. Early in the week, we focused on data collection and bid stabilizationย allowing the algorithm to learn without overspending.Mid-week, when intent became clearer, budgets were […]

A few weeks ago, this UAE account told a familiar story.

Good products. Decent visibility. But inconsistent momentum. Some days looked promising. Others dipped without warning.Sales were happening โ€” but not predictably. So we slowed things down and looked deeper. ๐Ÿ“Š UAE โ€“ Last 30 Days Performance๐Ÿ’ฐ $41,094.08 in sales๐Ÿ“ฆ 92 units ordered๐Ÿ‘€ 1,836 page views What changed wasnโ€™t luck โ€” it was clarity. We focused […]

A healthy store doesnโ€™t happen by accident itโ€™s built with consistency, clarity, and the right decisions at the right time

Amazon UK | Last 7 Days Performanceยฃ17.77K in product sales+43% growth vs previous 7 days+2% year-over-year improvement Behind these numbers is a simple focus:Optimizing what already worksMonitoring daily performance, not guessingKeeping account health strong while scaling The mid-week surge tells the story when strategy aligns with demand, momentum follows. This is the kind of growth […]

Some months donโ€™t announce themselves loudly. They reveal their story one day at a time order by order, decision by decision.

This month in the United States, the numbers have been quietly writing that story. ๐Ÿ“ฆ 811 orders placed๐Ÿ“Š 902 units sold๐Ÿ’ฐ $106,434+ in revenue so far๐Ÿ“ˆ Average order value: $131 At first glance, itโ€™s just a dashboard. Lines moving up and down. Peaks. Dips. Patterns.But behind those lines are real moments โ€” customers finding the […]

Canada PPC Performance: 10 Days of Smart Optimization and Profitable Growth

The past 10 days of Amazon PPC performance in the Canadian marketplace clearly demonstrated an important truth: successful advertising isnโ€™t about increasing spend itโ€™s about improving efficiency. With a total ad spend of $2,080.82, the campaigns generated an impressive $27,426.26 in sales, maintaining a remarkably low ACOS of 7.53%. Even more notable was the consistency […]

Singaporeโ€™s last 30 days didnโ€™t move in straight lines and thatโ€™s exactly what made the story interesting.

There were spikes.There were pauses.There were quiet days that looked uneventful on the surface. But underneath the chart was consistency doing its work. ๐Ÿ“ˆ $12.5K in sales๐Ÿ“ฆ 69 units ordered๐Ÿ‘€ 1.5K+ page views Some days demand attention. Others reward patience. Singapore showed both. Mid-month peaks reminded us that momentum comes in waves. End-of-month steadiness proved […]