A few weeks ago, I sat down with a client who felt stuck.Sales were coming in… but profit wasn’t.Every day, ads were running, budgets were being spent, and honestly — it felt like playing roulette with Amazon PPC. So, I told them one thing:“Give me 30 days. We won’t chase clicks. We’ll chase clarity.” We […]
Category Archives: Pay per click
September turned out to be a highly productive month for our Amazon Brazil PPC operations, reflecting not only solid sales numbers but also a remarkable level of advertising efficiency. As Amazon Brazil continues to grow as one of the most dynamic e-commerce markets, maintaining a balance between scale and controlled ad spend has become increasingly […]
Managing profitability just became easier. Profit Analytics is a robust new solution designed to help sellers uncover cost-saving opportunities and refine their overall operations. With this tool, you can gain a complete view of your fees, costs, and profit margins across your entire catalog — including sales, ad spend, refunds, and returns. Profit Analytics consolidates […]
Amazon has introduced a Customer Service Quality Insights dashboard within the Feedback Manager, giving sellers clearer visibility into how their customer support compares across the marketplace. This new feature is designed to help you pinpoint improvement opportunities and elevate the buyer experience for your Fulfilled by Merchant (FBM) orders. What You’ll Find in the Dashboard […]
September brought strong performance results for our Amazon Spain account — proving once again how a data-led strategy and continuous optimization can drive sustainable growth. 📊 Key Highlights: Sales: €393,966.20 Ad Spend: €26,114.07 Orders: 3,308 ACOS: 4.95% Despite dynamic market conditions, our campaigns maintained excellent efficiency with sub-5% ACOS, while scaling both visibility and conversions. […]
Amazon has launched FBM Ship+, a new fulfillment solution designed for sellers who handle their own shipping (FBM sellers). This program helps you ship faster, reduce logistics costs, and offer more reliable delivery timelines to customers — without switching to FBA. FBM Ship+ is now available for shipments sent from China to: United Kingdom France […]
Amazon has rolled out new fee changes for sellers in the India marketplace. These adjustments may affect storage planning, pricing strategies, and overall profit margins—especially for sellers using FBA. What’s Changing? 1. Storage Fee IncreaseThe monthly inventory storage fee has increased from around ₹45 to ₹50 per cubic foot. This means storing products in Amazon’s […]
Because some categories will drain your wallet long before you ever see a profit. Here are the 5 I always tell new sellers to avoid: 1️⃣ GlasswareLooks profitable on paper — until FBA breaks half your stock and customers return the rest for tiny chips.Margins vanish fast thanks to replacements and bad reviews. 2️⃣ CBDA […]
Another strong month wrapped up! Here’s how our Belgium marketplace performed through strategic PPC optimization: Key Metrics: Ad Spend: €26,113.55 Orders: 3,308 Total Sales: €393,966.20 ACOS: 4.95% Our focus this month was on:✅ Refining keyword segmentation to maximize high-performing search terms.✅ Reducing wasted spend through optimized negative targeting.✅ Leveraging campaign-level insights to scale profitable products. […]
When it comes to Amazon, consistency and optimization are the foundation of sustainable success. Over the past 12 months, our strategic Amazon PPC management and listing optimization have helped our client achieve 246,800 SEK in sales, marking a 7% increase compared to the previous period. What Made This Growth Possible? Data-Driven PPC StrategyInstead of spreading […]