Last week’s PPC performance for one of my Italy-based Amazon clients is a great example of what happens when strategy leads and data follows. In just 7 days, the campaigns delivered: 📊 Ad Spend: €4,606.84📈 Sales Generated: €53,239.68🎯 ACOS: 8.65%💰 Average CPC: €0.99 What stands out most isn’t just the revenue—it’s the control. Despite daily […]
Category Archives: Launch a Product
Last week, a client reached out in panic.Their Bird Banquet product had a major variation issue — the 1 Pound and 10 Pounds options were no longer linked.Customers were confused… traffic was dropping… and the listing was losing momentum. So I dug in. I analyzed the backend, identified the incorrect variation structure, rebuilt the parent […]
Amazon has announced upcoming updates to its Prep & Labeling Service in the United States. These changes are designed to improve accuracy, reduce delays at fulfillment centers, and create a smoother overall inbound process for sellers using FBA. While Amazon has not yet released the full details, sellers should begin preparing now to ensure compliance […]
Amazon has introduced a powerful new feature—Seller Challenge—designed exclusively for sellers enrolled in Account Health Assurance (AHA). This enhancement provides sellers with a structured and transparent way to request deeper reviews of enforcement actions, especially when traditional appeal options have been exhausted. In this detailed guide, we’ll break down what Seller Challenge is, how it […]
Managing profitability just became easier. Profit Analytics is a robust new solution designed to help sellers uncover cost-saving opportunities and refine their overall operations. With this tool, you can gain a complete view of your fees, costs, and profit margins across your entire catalog — including sales, ad spend, refunds, and returns. Profit Analytics consolidates […]
Amazon has introduced a Customer Service Quality Insights dashboard within the Feedback Manager, giving sellers clearer visibility into how their customer support compares across the marketplace. This new feature is designed to help you pinpoint improvement opportunities and elevate the buyer experience for your Fulfilled by Merchant (FBM) orders. What You’ll Find in the Dashboard […]
Amazon has launched FBM Ship+, a new fulfillment solution designed for sellers who handle their own shipping (FBM sellers). This program helps you ship faster, reduce logistics costs, and offer more reliable delivery timelines to customers — without switching to FBA. FBM Ship+ is now available for shipments sent from China to: United Kingdom France […]
Because some categories will drain your wallet long before you ever see a profit. Here are the 5 I always tell new sellers to avoid: 1️⃣ GlasswareLooks profitable on paper — until FBA breaks half your stock and customers return the rest for tiny chips.Margins vanish fast thanks to replacements and bad reviews. 2️⃣ CBDA […]
Recent diplomacy between the U.S. and China has yielded a surprising shift in the global trade balance. On one side, Donald Trump announced a reduction of the U.S. “fentanyl” tariff on Chinese goods from 20% to 10%, following high-level talks with Chinese President Xi Jinping.On the other side, China agreed to delay its planned export […]
When it comes to Amazon, consistency and optimization are the foundation of sustainable success. Over the past 12 months, our strategic Amazon PPC management and listing optimization have helped our client achieve 246,800 SEK in sales, marking a 7% increase compared to the previous period. What Made This Growth Possible? Data-Driven PPC StrategyInstead of spreading […]
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