Let me explain. I see this panic all the time: “My ACoS is 22%, I need to get it to 12% ASAP!” Wrong question. Look at this campaign: €655 ad spend €2,944 in sales 22.25% ACoS €0.58 CPC Most “gurus” would say: “Cut your bids! Lower that ACoS!” I’d say: “Show me your margin first.” HERE’S […]
Category Archives: Ecommerce
Most sellers would celebrate this screenshot. SAR 10.27K in sales (Last 7 days) 94% growth vs. previous week 983% YoY growth But look closer at the graph. SAR 7,900 came from ONE day (Feb 1st). Then it crashed to nearly zero. This isn’t growth. It’s a ticking time bomb. HERE’S WHAT THIS GRAPH IS REALLY TELLING […]
January 25th. I woke up to this graph. Units ordered: 28 → 5 in 24 hours. Revenue: £4,200 → £700. My client panicked. “Should we slash prices? Run a Lightning Deal? Pour more money into PPC?” I said: “Do nothing. Yet.” HERE’S WHAT ACTUALLY HAPPENED: Day 1 (Jan 25): Sales crater. Panic mode. Day 2 (Jan […]
17 days. SAR 3,404 ad spend. SAR 89,743 in sales. And enough volatility to make your head spin. Most agencies would call this “inconsistent.” We call it data gold. Here’s what the Saudi market just taught us: The Numbers: • Total Sales: SAR 89,743.87 • Ad Spend: SAR 3,404.81 • CPC: SAR 2.58 • ACoS: 3.80% • 96.2% […]
Your Account Health Rating (AHR) isn’t just a metric it directly impacts your ability to continue selling on Amazon. Amazon classifies seller performance into three categories:Green (200–1,000): You’re meeting performance requirementsYellow (100–199): Your account is at riskRed (99 or below): Eligible for account deactivation So how do you stay in the green? Here are the […]
$3,894 in sales. 930 page views. 31 units sold. Here’s the brutal truth about “emerging markets.” Everyone says: “Expand to Singapore! Untapped opportunity!” Nobody says: “Prepare for chaos.” Last 30 days breakdown: Dec 28: Decent start Jan 3: Spike (excitement!) Jan 8: Crash (confusion) Jan 15: Rock bottom (all metrics died) Jan 21: MASSIVE spike […]
But here’s what the dashboard doesn’t tell you. Last week’s breakdown: Jan 22: $1.7K Jan 23: $3.4K (doubled!) Jan 24: $3.1K Jan 25: $1.5K (crashed) Jan 26: $3.2K Jan 27: $4.9K (peak!) Jan 28: $4.5K Notice the pattern? Weekends spike. Weekdays dip. But most sellers miss this. Here’s what we discovered: After analyzing 200+ Amazon […]
On paper? Looks like a winning Amazon business. In reality? My client was having panic attacks. Let me show you why “good revenue” doesn’t always mean a healthy business. THE HIDDEN PROBLEM: Look at the data: Total sales: €22,475.12 Average order value: €184.22 Units per order: 1.12 Sounds solid. But here’s what the dashboard doesn’t […]
𝐁𝐮𝐭 𝐡𝐞𝐫𝐞’𝐬 𝐰𝐡𝐚𝐭 𝐭𝐡𝐞 𝐜𝐡𝐚𝐫𝐭 𝐫𝐞𝐚𝐥𝐥𝐲 𝐫𝐞𝐯𝐞𝐚𝐥𝐬. Most Amazon sellers look at this dashboard and think: “4% ACoS? That’s incredible!” 𝐖𝐫𝐨𝐧𝐠. I see a 𝐡𝐢𝐝𝐝𝐞𝐧 𝐩𝐫𝐨𝐟𝐢𝐭𝐚𝐛𝐢𝐥𝐢𝐭𝐲 𝐥𝐞𝐚𝐤 costing thousands in missed opportunity. Here’s what happened in Canada over 25 days: 𝐒𝐩𝐞𝐧𝐝: Stable ~$60-90/day 𝐒𝐚𝐥𝐞𝐬: Massive volatility ($1.5K to $4.5K swings) 𝐂𝐏𝐂: Climbing steadily 𝐀𝐂𝐨𝐒: Erratic […]
Amazon has introduced an important update to its Prime eligibility criteria, effective June 21, 2023, across several European marketplaces. This change follows an agreement reached with the European Commission and impacts sellers operating in Germany, France, Spain, the Netherlands, Poland, Sweden, and Belgium. The update reinforces Amazon’s commitment to providing a consistent and high-quality experience […]