A few weeks ago, I opened a client’s Canada account and noticed something interesting. Traffic wasn’t the problem. The products weren’t the problem. Even the market wasn’t the problem. The real challenge was turning existing visibility into consistent sales momentum. Instead of chasing every metric, we focused on the fundamentals: โ Optimizing listings for higher […]
Category Archives: Amazon PPC
Over the last 12 months, this UK account generated: ๐ท ยฃ1.163M in sales๐ +4% growth vs the previous period At first glance, 4% might not sound extraordinary. But look closer. There were months above ยฃ130K. There were months below ยฃ50K. There were seasonal peaks, unexpected dips, and periods where growth seemed to stall. Yet the […]
144.3K CAD in sales.+37% vs previous 30 days.+44% YoY. Those numbers look impressive. But the real lesson wasn’t the growth itself. It was how that growth happened. There were no miracle days. No overnight breakthroughs. No single moment that carried the entire month. Instead, there was a pattern. Strong starts created confidence. Steady mid-month performance […]
Over the last 14 days, the Canada market delivered a reminder that every Amazon advertiser needs to hear: $2,769.27 in ad spend $31,694.49 in sales 11.45 ROAS $1.32 CPC On paper, those numbers look great. But the real story isn’t the ROAS. It’s what happened between the highs and lows. There were days when sales […]
Advertising, Amazon, Amazon, Amazon PPC, Ecommerce
๐๐ข๐ง๐ ๐๐ฉ๐จ๐ซ๐ ๐จ๐ฏ๐๐ซ ๐ญ๐ก๐ ๐ฅ๐๐ฌ๐ญ 30 ๐๐๐ฒ๐ฌ ๐๐๐ฅ๐ญ ๐ฅ๐ข๐ค๐ ๐ ๐ฆ๐๐ฌ๐ญ๐๐ซ๐๐ฅ๐๐ฌ๐ฌ ๐ข๐ง ๐ฎ๐ง๐ฉ๐ซ๐๐๐ข๐๐ญ๐๐๐ฅ๐ ๐ ๐ซ๐จ๐ฐ๐ญ๐ก.
43 units ordered. $10,288.61 in sales. Average order value: $342.95 At first glance, the chart looked chaotic. Some days barely moved. Others exploded with activity. And a few spikes carried more weight than entire weeks. Thatโs when I realized something interestingโฆ ๐๐๐จ๐ฆ๐ฆ๐๐ซ๐๐ ๐๐จ๐๐ฌ๐งโ๐ญ ๐ซ๐๐ฐ๐๐ซ๐ ๐ฉ๐๐ซ๐๐๐๐ญ ๐ฉ๐๐ญ๐ญ๐๐ซ๐ง๐ฌ. It rewards momentum at the right moments. There were […]
Advertising, Amazon, Amazon, Amazon PPC, Ecommerce, Pay per click
๐๐ข๐ง๐ ๐๐ฉ๐จ๐ซ๐ ๐จ๐ฏ๐๐ซ ๐ญ๐ก๐ ๐ฅ๐๐ฌ๐ญ 30 ๐๐๐ฒ๐ฌ ๐๐๐ฅ๐ญ ๐ฅ๐ข๐ค๐ ๐ ๐ฆ๐๐ฌ๐ญ๐๐ซ๐๐ฅ๐๐ฌ๐ฌ ๐ข๐ง ๐ฎ๐ง๐ฉ๐ซ๐๐๐ข๐๐ญ๐๐๐ฅ๐ ๐ ๐ซ๐จ๐ฐ๐ญ๐ก.
43 units ordered. $10,288.61 in sales. Average order value: $342.95 At first glance, the chart looked chaotic. Some days barely moved. Others exploded with activity. And a few spikes carried more weight than entire weeks. Thatโs when I realized something interestingโฆ ๐๐๐จ๐ฆ๐ฆ๐๐ซ๐๐ ๐๐จ๐๐ฌ๐งโ๐ญ ๐ซ๐๐ฐ๐๐ซ๐ ๐ฉ๐๐ซ๐๐๐๐ญ ๐ฉ๐๐ญ๐ญ๐๐ซ๐ง๐ฌ. It rewards momentum at the right moments. There were […]
Advertising, Amazon, Amazon, Amazon PPC, Ecommerce, Pay per click
๐๐ฐ๐๐๐๐ง ๐จ๐ฏ๐๐ซ ๐ญ๐ก๐ ๐ฅ๐๐ฌ๐ญ 30 ๐๐๐ฒ๐ฌ ๐ญ๐จ๐ฅ๐ ๐ ๐ฌ๐ญ๐จ๐ซ๐ฒ ๐ญ๐ก๐๐ญ ๐ฆ๐จ๐ฌ๐ญ ๐๐๐ฌ๐ก๐๐จ๐๐ซ๐๐ฌ ๐๐จ๐งโ๐ญ ๐ฌ๐ก๐จ๐ฐ.
20.90K SEK in sales. +56% vs previous month. +52% YoY. At first look, the chart feels unusual. No steady line. No daily pattern. No endless stream of sales. Just scattered moments. A strong start. A quiet middle. Then suddenlyโฆ a spike that changed the entire story. And thatโs what caught my attention. ๐๐๐๐๐ฎ๐ฌ๐ ๐ ๐ซ๐จ๐ฐ๐ญ๐ก ๐๐จ๐๐ฌ๐งโ๐ญ […]
Advertising, Amazon, Amazon, Amazon PPC, Ecommerce, Pay per click
๐๐๐ซ๐ฆ๐๐ง๐ฒ ๐จ๐ฏ๐๐ซ ๐ญ๐ก๐ ๐ฅ๐๐ฌ๐ญ 15 ๐๐๐ฒ๐ฌ ๐ฉ๐ซ๐จ๐ฏ๐๐ ๐จ๐ง๐ ๐ญ๐ก๐ข๐ง๐ : ๐๐๐ ๐ข๐ฌ๐งโ๐ญ ๐๐๐จ๐ฎ๐ญ ๐ฌ๐ฉ๐๐ง๐๐ข๐ง๐ ๐ฆ๐จ๐ซ๐ ๐ข๐ญโ๐ฌ ๐๐๐จ๐ฎ๐ญ ๐ฌ๐ฉ๐๐ง๐๐ข๐ง๐ ๐ฐ๐ข๐ฌ๐๐ฅ๐ฒ.
โฌ342.85 in ad spend. โฌ2,861.61 in sales. 8.35 ROAS. At first glance, the graph looked unpredictable. A few strong spikes. A few sudden drops. And some days where performance looked completely quiet. But hidden inside the fluctuations was a different story. ๐๐ก๐ ๐๐๐๐จ๐ฎ๐ง๐ญ ๐ฐ๐๐ฌ๐งโ๐ญ ๐ญ๐ซ๐ฒ๐ข๐ง๐ ๐ญ๐จ ๐ฐ๐ข๐ง ๐๐ฏ๐๐ซ๐ฒ ๐ฌ๐ข๐ง๐ ๐ฅ๐ ๐๐๐ฒ. It was focused on making […]
20.90K SEK in sales. +56% vs previous 30 days. +52% YoY. The interesting part? The graph wasnโt packed with activity. There werenโt sales every single day. There werenโt endless spikes. And there wasnโt constant momentum. Yet somehowโฆ the results kept climbing. ๐๐ก๐๐ญโ๐ฌ ๐ฐ๐ก๐๐ญ ๐ฆ๐๐ค๐๐ฌ ๐๐๐จ๐ฆ๐ฆ๐๐ซ๐๐ ๐ฌ๐จ ๐๐๐ฌ๐๐ข๐ง๐๐ญ๐ข๐ง๐ . Sometimes growth doesnโt come from doing more. Sometimes […]
Advertising, Amazon, Amazon PPC, Ecommerce, Pay per click
๐๐ ๐จ๐ฏ๐๐ซ ๐ญ๐ก๐ ๐ฅ๐๐ฌ๐ญ 14 ๐๐๐ฒ๐ฌ ๐ฐ๐๐ฌ๐งโ๐ญ ๐๐๐จ๐ฎ๐ญ ๐ฌ๐ฉ๐๐ง๐๐ข๐ง๐ ๐ฆ๐จ๐ซ๐ ๐ข๐ญ ๐ฐ๐๐ฌ ๐๐๐จ๐ฎ๐ญ ๐ฌ๐ฉ๐๐ง๐๐ข๐ง๐ ๐ฐ๐ข๐ญ๐ก ๐ฉ๐ฎ๐ซ๐ฉ๐จ๐ฌ๐.
$2,146.67 in ad spend. $36,432.95 in sales. 16.97 ROAS. At first glance, the chart looked like a rollercoaster. Sharp rises. Sudden drops. Momentum shifting every few days. But behind the fluctuations, there was a bigger story unfolding. ๐๐ก๐ข๐ฌ ๐ฐ๐๐ฌ๐งโ๐ญ ๐๐ง ๐๐๐๐จ๐ฎ๐ง๐ญ ๐๐ก๐๐ฌ๐ข๐ง๐ ๐๐ฏ๐๐ซ๐ฒ ๐๐ฅ๐ข๐๐ค. It was an account learning where growth actually lives. Some days […]