When this client first came on board, the goal was simple but ambitious:stabilize performance, unlock growth, and scale sustainably. Fast forward 30 days โ and the numbers tell a powerful story. ๐ฐ 676.9K MXN in sales๐ +28% growth vs. the previous 30 days๐ +147% increase compared to last yearโ Store health: Strong and stable But […]
Category Archives: Amazon PPC
November 2025 turned out to be one of the strongest PPC months of the year, with key metrics showing consistent improvement and healthy growth across campaigns. The data below highlights how optimized targeting, improved bid control, and continuous monitoring helped deliver exceptional results. ๐ Monthly Performance Overview Total Ad Spend: $31,525.10 Average CPC: $1.51 Total […]
Black Friday and Cyber Monday may be over, but the insights you gained are just getting started.Now is the perfect time to analyze your performance and turn data into strategies for your next big sales peak. Here are a few powerful Seller Central tools to help you dig deeper: ๐น Promotions DashboardReview how your deals […]
A few weeks ago, a client came to me frustrated with their Amazon ads: โ Rising ad spendโ Flat salesโ No clear strategyโ No idea which keywords were actually driving profit They didnโt just want โlower ACOSโโฆThey wanted growth โ sustainable, profitable, scalable growth. So I took over their PPC campaigns and did what most […]
September turned out to be a highly productive month for our Amazon Brazil PPC operations, reflecting not only solid sales numbers but also a remarkable level of advertising efficiency. As Amazon Brazil continues to grow as one of the most dynamic e-commerce markets, maintaining a balance between scale and controlled ad spend has become increasingly […]
Managing profitability just became easier. Profit Analytics is a robust new solution designed to help sellers uncover cost-saving opportunities and refine their overall operations. With this tool, you can gain a complete view of your fees, costs, and profit margins across your entire catalog โ including sales, ad spend, refunds, and returns. Profit Analytics consolidates […]
Amazon has introduced a Customer Service Quality Insights dashboard within the Feedback Manager, giving sellers clearer visibility into how their customer support compares across the marketplace. This new feature is designed to help you pinpoint improvement opportunities and elevate the buyer experience for your Fulfilled by Merchant (FBM) orders. What Youโll Find in the Dashboard […]
September brought strong performance results for our Amazon Spain account โ proving once again how a data-led strategy and continuous optimization can drive sustainable growth. ๐ Key Highlights: Sales: โฌ393,966.20 Ad Spend: โฌ26,114.07 Orders: 3,308 ACOS: 4.95% Despite dynamic market conditions, our campaigns maintained excellent efficiency with sub-5% ACOS, while scaling both visibility and conversions. […]
Amazon has recently announced an update to its return policy for buyers in Italy, specifically for Fulfillment by Amazon (FBA) orders. The change aims to promote more sustainable and cost-effective return methods by encouraging customers to use nearby drop-off locations instead of home collections. Whatโs Changing Under the new policy, if a free โReturns without […]
If youโre using Fulfillment by Amazon (FBA), thereโs a valuable opportunity you may not be leveraging yet: Amazonโs Ships in Product Packaging (SIPP) program. Amazon now allows sellers to self-test and certify their products directly inside Seller Centralโmaking it easier than ever to qualify for reduced fees and improved customer experience. What Is Ships in […]