Amazon has introduced Missions, a powerful new tool under the Seller Tier Enhancement Programme (STEP), designed to help sellers accelerate growth and unlock instant rewards. This feature provides a guided, data-backed approach to improving your store’s performance. What Is Missions? Missions is a personalized growth assistant that recommends specific actions you can take to strengthen […]
Category Archives: Business
At Amazon Unboxed 2025, one announcement stood out for advertisers:Sponsored Products Video is officially here.This new format gives sellers a powerful way to showcase product features through short, focused video clips — directly within Amazon search results. How Sponsored Products Video Works Amazon has kept the setup simple and structured: 1. Upload 2–5 Short Product […]
Amazon has introduced an update that makes it easier for sellers to manage deliveries to Poland—Shipping Settings Automation is now available for products shipped from Germany and China. This enhancement is designed to simplify your fulfillment workflow while improving delivery accuracy and overall customer satisfaction. What Is Shipping Settings Automation? Shipping Settings Automation is a […]
Amazon has introduced a powerful new feature—Seller Challenge—designed exclusively for sellers enrolled in Account Health Assurance (AHA). This enhancement provides sellers with a structured and transparent way to request deeper reviews of enforcement actions, especially when traditional appeal options have been exhausted. In this detailed guide, we’ll break down what Seller Challenge is, how it […]
Managing profitability just became easier. Profit Analytics is a robust new solution designed to help sellers uncover cost-saving opportunities and refine their overall operations. With this tool, you can gain a complete view of your fees, costs, and profit margins across your entire catalog — including sales, ad spend, refunds, and returns. Profit Analytics consolidates […]
Amazon has introduced a Customer Service Quality Insights dashboard within the Feedback Manager, giving sellers clearer visibility into how their customer support compares across the marketplace. This new feature is designed to help you pinpoint improvement opportunities and elevate the buyer experience for your Fulfilled by Merchant (FBM) orders. What You’ll Find in the Dashboard […]
Amazon has recently announced an update to its return policy for buyers in Italy, specifically for Fulfillment by Amazon (FBA) orders. The change aims to promote more sustainable and cost-effective return methods by encouraging customers to use nearby drop-off locations instead of home collections. What’s Changing Under the new policy, if a free “Returns without […]
If you’re using Fulfillment by Amazon (FBA), there’s a valuable opportunity you may not be leveraging yet: Amazon’s Ships in Product Packaging (SIPP) program. Amazon now allows sellers to self-test and certify their products directly inside Seller Central—making it easier than ever to qualify for reduced fees and improved customer experience. What Is Ships in […]
Because some categories will drain your wallet long before you ever see a profit. Here are the 5 I always tell new sellers to avoid: 1️⃣ GlasswareLooks profitable on paper — until FBA breaks half your stock and customers return the rest for tiny chips.Margins vanish fast thanks to replacements and bad reviews. 2️⃣ CBDA […]
Amazon is introducing a significant update to its coupon fee structure effective November 5, 2025, aimed at providing sellers with greater cost transparency and predictability, especially ahead of the Black Friday and Cyber Monday shopping season. Here’s what’s changing: Variable coupon fees will now be capped at €100 per coupon for any coupons created on […]