Last week, a client reached out in panic.Their Bird Banquet product had a major variation issue โ the 1 Pound and 10 Pounds options were no longer linked.Customers were confusedโฆ traffic was droppingโฆ and the listing was losing momentum. So I dug in. I analyzed the backend, identified the incorrect variation structure, rebuilt the parent […]
Category Archives: Amazon
A few weeks ago, a client came to me frustrated with their Amazon ads: โ Rising ad spendโ Flat salesโ No clear strategyโ No idea which keywords were actually driving profit They didnโt just want โlower ACOSโโฆThey wanted growth โ sustainable, profitable, scalable growth. So I took over their PPC campaigns and did what most […]
A few weeks ago, I sat down with a client who felt stuck.Sales were coming inโฆ but profit wasnโt.Every day, ads were running, budgets were being spent, and honestly โ it felt like playing roulette with Amazon PPC. So, I told them one thing:โGive me 30 days. We wonโt chase clicks. Weโll chase clarity.โ We […]
Amazon has rolled out an upgraded version of the Revenue Calculator, designed to help sellers project their profitability more accurately across various fulfillment methods. With cost transparency becoming increasingly important, this tool allows sellers to preview both current and upcoming 2026 fulfillment fees, making planning and decision-making easier. Key Benefits of the Revenue Calculator โ […]
Amazon has rolled out a new enhancement aimed at helping sellers better manage their reimbursement workflow: the ability to download a complete SAFE-T claims report directly from Seller Central. This update is especially beneficial for sellers who frequently handle lost, damaged, or incorrectly returned items and rely on SAFE-T claims to recover associated costs. The […]
September turned out to be a highly productive month for our Amazon Brazil PPC operations, reflecting not only solid sales numbers but also a remarkable level of advertising efficiency. As Amazon Brazil continues to grow as one of the most dynamic e-commerce markets, maintaining a balance between scale and controlled ad spend has become increasingly […]
Amazon has recently expanded its New Selection program, opening up more opportunities for sellers to reduce referral fees when launching eligible new-to-Prime products. This update now includes five more EU stores: the Netherlands, Sweden, Poland, Belgium, and Ireland. ๐น How the Program Works If you list a Prime-eligible parent ASIN that hasnโt been offered as […]
Amazon has announced upcoming updates to its Prep & Labeling Service in the United States. These changes are designed to improve accuracy, reduce delays at fulfillment centers, and create a smoother overall inbound process for sellers using FBA. While Amazon has not yet released the full details, sellers should begin preparing now to ensure compliance […]
Amazon has introduced Missions, a powerful new tool under the Seller Tier Enhancement Programme (STEP), designed to help sellers accelerate growth and unlock instant rewards. This feature provides a guided, data-backed approach to improving your storeโs performance. What Is Missions? Missions is a personalized growth assistant that recommends specific actions you can take to strengthen […]
At Amazon Unboxed 2025, one announcement stood out for advertisers:Sponsored Products Video is officially here.This new format gives sellers a powerful way to showcase product features through short, focused video clips โ directly within Amazon search results. How Sponsored Products Video Works Amazon has kept the setup simple and structured: 1. Upload 2โ5 Short Product […]