On Amazon, growth often looks simple from the outside: add more products, expand variations, and reach more customers. But behind the scenes, sellers know the truth if your listing structure isn’t right, even the best products can struggle to perform. Recently, I partnered with a client who was launching a complex variation listing for a […]
The last two weeks in the United States marketplace offered a clear reminder that performance isn’t just about spending more — it’s about spending smart. 📌 Ad Spend: $9.7K📌 Sales Generated: $102.5K📌 Average CPC: $1.12📌 ACOS: 9.46% Behind these numbers is a familiar rhythm every Amazon seller knows — peaks, dips, recalibration, and momentum rebuilding. […]
Sometimes, short timeframes reveal the most important insights. Over the last 7 days, this Amazon Australia account generated AUD 25.65K in sales, showing a 13% increase compared to the previous week and an impressive 132% growth year-over-year. On the surface, it looks like a strong performance—but the real value lies in why it happened. This […]
The last 30 days on Amazon US offered a clear reminder that sustainable growth is rarely accidental it’s built through deliberate, data-driven decisions. During this period, the account generated over $418,000 in sales, with 4,263 units ordered and more than 73,000 page views. These numbers reflect more than performance; they reflect alignment between visibility, conversion, […]
As we wrapped up the first 15 days of December, I took a closer look at one client’s Amazon performance and compared it with the same date range last year. What stood out wasn’t just growth or decline — it was how strategy shaped the outcome. 📊 December 1–15 Snapshot (This Year):• 2,130 units ordered• […]
Starting January 26, 2026, Amazon is enhancing the Fulfilled by Merchant (FBM) refund process giving sellers more time and control when handling returns. Previously, refunds had to be processed within two business days. Under the new update, sellers will now have four calendar days before automated refunds are triggered. This extended window offers valuable breathing […]
Last week’s PPC performance for one of my Italy-based Amazon clients is a great example of what happens when strategy leads and data follows. In just 7 days, the campaigns delivered: 📊 Ad Spend: €4,606.84📈 Sales Generated: €53,239.68🎯 ACOS: 8.65%💰 Average CPC: €0.99 What stands out most isn’t just the revenue—it’s the control. Despite daily […]
Over the past 30 days, one of our Spain-based Amazon accounts quietly told a powerful story. The store stayed healthy.Sales reached €41.8K.That’s a 99% increase compared to the previous 30 days and 32% growth year over year. But this wasn’t luck. Behind these numbers was a focused approach: Daily performance monitoring Smart inventory and listing […]
A client recently reached out with a frustrating issue on their Amazon variation listing —the product size was showing incorrectly, creating confusion for customers and risking conversions. At first glance, it looked like a simple display problem.In reality, it was a variation structure and size attribute mismatch inside Seller Central. Here’s what we did: ✔ […]
As we move into 2025, Amazon continues to roll out tools and updates designed to help sellers scale smarter and operate more efficiently. Here are a few key highlights every seller should pay attention to: 🔹 𝐊𝐞𝐞𝐩 𝐲𝐨𝐮𝐫 𝐚𝐜𝐜𝐨𝐮𝐧𝐭 𝐡𝐞𝐚𝐥𝐭𝐡𝐲 Your Account Health Rating (AHR) is more important than ever. Staying at 200 or above […]