On Amazon, growth often looks simple from the outside: add more products, expand variations, and reach more customers. But behind the scenes, sellers know the truth if your listing structure isnโt right, even the best products can struggle to perform. Recently, I partnered with a client who was launching a complex variation listing for a […]
Author Archives: ecomsexpert
The last two weeks in the United States marketplace offered a clear reminder that performance isnโt just about spending more โ itโs about spending smart. ๐ Ad Spend: $9.7K๐ Sales Generated: $102.5K๐ Average CPC: $1.12๐ ACOS: 9.46% Behind these numbers is a familiar rhythm every Amazon seller knows โ peaks, dips, recalibration, and momentum rebuilding. […]
Sometimes, short timeframes reveal the most important insights. Over the last 7 days, this Amazon Australia account generated AUD 25.65K in sales, showing a 13% increase compared to the previous week and an impressive 132% growth year-over-year. On the surface, it looks like a strong performanceโbut the real value lies in why it happened. This […]
The last 30 days on Amazon US offered a clear reminder that sustainable growth is rarely accidental itโs built through deliberate, data-driven decisions. During this period, the account generated over $418,000 in sales, with 4,263 units ordered and more than 73,000 page views. These numbers reflect more than performance; they reflect alignment between visibility, conversion, […]
As we wrapped up the first 15 days of December, I took a closer look at one clientโs Amazon performance and compared it with the same date range last year. What stood out wasnโt just growth or decline โ it was how strategy shaped the outcome. ๐ December 1โ15 Snapshot (This Year):โข 2,130 units orderedโข […]
Starting January 26, 2026, Amazon is enhancing the Fulfilled by Merchant (FBM) refund process giving sellers more time and control when handling returns. Previously, refunds had to be processed within two business days. Under the new update, sellers will now have four calendar days before automated refunds are triggered. This extended window offers valuable breathing […]
Last weekโs PPC performance for one of my Italy-based Amazon clients is a great example of what happens when strategy leads and data follows. In just 7 days, the campaigns delivered: ๐ Ad Spend: โฌ4,606.84๐ Sales Generated: โฌ53,239.68๐ฏ ACOS: 8.65%๐ฐ Average CPC: โฌ0.99 What stands out most isnโt just the revenueโitโs the control. Despite daily […]
Over the past 30 days, one of our Spain-based Amazon accounts quietly told a powerful story. The store stayed healthy.Sales reached โฌ41.8K.Thatโs a 99% increase compared to the previous 30 days and 32% growth year over year. But this wasnโt luck. Behind these numbers was a focused approach: Daily performance monitoring Smart inventory and listing […]
A client recently reached out with a frustrating issue on their Amazon variation listing โthe product size was showing incorrectly, creating confusion for customers and risking conversions. At first glance, it looked like a simple display problem.In reality, it was a variation structure and size attribute mismatch inside Seller Central. Hereโs what we did: โ […]
As we move into 2025, Amazon continues to roll out tools and updates designed to help sellers scale smarter and operate more efficiently. Here are a few key highlights every seller should pay attention to: ๐น ๐๐๐๐ฉ ๐ฒ๐จ๐ฎ๐ซ ๐๐๐๐จ๐ฎ๐ง๐ญ ๐ก๐๐๐ฅ๐ญ๐ก๐ฒ Your Account Health Rating (AHR) is more important than ever. Staying at 200 or above […]