Most sellers would celebrate this graph.

$1.39M CAD in sales. 14% YoY growth. 10 months of $115K-$150K.

But February 2025 dropped 90% to $15K.

That one month just exposed our fatal flaw.

WHAT THIS COLLAPSE COST US:

Lost Revenue: $110K
BSR Ranking: Page 1 → Page 4
Recovery Time: 60 days minimum
Customer Loss: 30% bought from competitors

One bad month = three months to recover.

THE REAL PROBLEM:

Amazon says “Your store is healthy” ✅

But healthy ≠ resilient.

What this graph reveals:

Single Point of Failure – 100% dependent on Amazon.ca inventory
No Demand Smoothing – July’s $145K spike customers never returned
Seasonal Blindness – Didn’t predict or prepare for Feb collapse
Growth Illusion – Remove July spike? Real growth = 6%, not 14%

MY 4-WEEK FIX:

Week 1: Diagnose (inventory OOS? listing suspension? PPC error?)
Week 2: Build redundancy (FBA alerts at 30 days, launch Amazon.com, test Walmart.ca)
Week 3: Smooth demand (Subscribe & Save, bundles, monthly Lightning Deals)
Week 4: Crisis-proof (90-day cash reserve, documented playbook, daily alerts)

THE LESSON:

I’d rather have $100K/month for 12 months straight than $1.39M with a 90% collapse.

Consistency > peaks. Resilience > growth.

Have you survived a catastrophic drop?

Drop:
if you’ve had a 90% sales crash
if you sell on Amazon.ca
if you’ve built a backup plan