Advertising, Amazon, Amazon PPC, Ecommerce, Pay per click
€22,475 in sales last month. 137 units sold. 122 orders.
On paper? Looks like a winning Amazon business.
In reality? My client was having panic attacks.
Let me show you why “good revenue” doesn’t always mean a healthy business.
THE HIDDEN PROBLEM:
Look at the data:
- Total sales: €22,475.12
- Average order value: €184.22
- Units per order: 1.12
Sounds solid. But here’s what the dashboard doesn’t scream at you:
Days 1-10: €1,000-€2,000/day (struggling to break even)
Days 11-13: €6,000 SPIKE (champagne moment!)
Days 14-31: Back to €1,000-€2,000 (back to reality)
The problem? Zero predictability.
She couldn’t answer basic questions:
- Should I order 100 or 500 units next month?
- Can I afford to hire help?
- Will I hit €25K again or drop to €15K?
Every morning felt like opening a mystery box.
WHAT WE DISCOVERED:
After auditing her account, we found:
-
Day 11-13 spike = Lightning strike luck
(Competitor stockout + her product hit first page) -
No strategy to recreate it
(Just praying it happens again) -
Three products fighting for same budget
(Winner gets €6K days, losers get €500)
She was running a casino, not a business.
THE FIX (3 weeks):
Isolated what drove Days 11-13 (top 5 converting keywords)
Doubled budget on winners, killed losers
Dayparted: 60% budget on high-conversion days
Built organic rank flywheel to reduce PPC dependency
RESULT:
Same €22K monthly revenue but now:
Daily variance: 300% swings → 20% predictable range
She knows within €500 what next week brings
Sleeping through the night again
THE LESSON:
Revenue without consistency = gambling.
Consistency without growth = comfortable failure.
You need both.
Question: What’s your biggest challenge inconsistent sales or scaling predictably?
Drop it below.
#AmazonFBA #AmazonSeller #EcommerceGrowth #AmazonEurope #PPCStrategy
