$44,727 𝐢𝐧 𝐬𝐚𝐥𝐞𝐬. $1,946 𝐢𝐧 𝐚𝐝 𝐬𝐩𝐞𝐧𝐝. 4.09% 𝐀𝐂𝐨𝐒.

𝐁𝐮𝐭 𝐡𝐞𝐫𝐞’𝐬 𝐰𝐡𝐚𝐭 𝐭𝐡𝐞 𝐜𝐡𝐚𝐫𝐭 𝐫𝐞𝐚𝐥𝐥𝐲 𝐫𝐞𝐯𝐞𝐚𝐥𝐬.
Most Amazon sellers look at this dashboard and think: “4% ACoS? That’s incredible!”

𝐖𝐫𝐨𝐧𝐠.
I see a 𝐡𝐢𝐝𝐝𝐞𝐧 𝐩𝐫𝐨𝐟𝐢𝐭𝐚𝐛𝐢𝐥𝐢𝐭𝐲 𝐥𝐞𝐚𝐤 costing thousands in missed opportunity.

Here’s what happened in Canada over 25 days:
𝐒𝐩𝐞𝐧𝐝: Stable ~$60-90/day
𝐒𝐚𝐥𝐞𝐬: Massive volatility ($1.5K to $4.5K swings)
𝐂𝐏𝐂: Climbing steadily
𝐀𝐂𝐨𝐒: Erratic spikes (2% to 6%+)

𝐓𝐡𝐞 𝐩𝐫𝐨𝐛𝐥𝐞𝐦:
Your 𝐚𝐝 𝐬𝐩𝐞𝐧𝐝 𝐢𝐬 𝐜𝐨𝐧𝐬𝐭𝐚𝐧𝐭, 𝐛𝐮𝐭 𝐬𝐚𝐥𝐞𝐬 𝐚𝐫𝐞 𝐜𝐡𝐚𝐨𝐭𝐢𝐜.
Jan 5: Spend $90 → Sales $4.5K → ACoS ~2% (crushing it)
Jan 11: Spend $90 → Sales $1.5K → ACoS ~6% (bleeding)
Jan 22: Spend $90 → Sales $5K → ACoS ~1.8% (exceptional)

𝐒𝐚𝐦𝐞 𝐛𝐮𝐝𝐠𝐞𝐭. 𝐖𝐢𝐥𝐝𝐥𝐲 𝐝𝐢𝐟𝐟𝐞𝐫𝐞𝐧𝐭 𝐨𝐮𝐭𝐜𝐨𝐦𝐞𝐬.
𝐖𝐡𝐲 𝐭𝐡𝐢𝐬 𝐡𝐚𝐩𝐩𝐞𝐧𝐬:
Same campaigns run every day regardless of patterns
No bid adjustments for day-of-week trends
High-performing days get same budget as worst days

𝐖𝐡𝐚𝐭 𝐭𝐡𝐢𝐬 𝐜𝐨𝐬𝐭𝐬:
Spending $90 on low-conversion days when you could cut to $40 = $1,500/month wasted.
Meanwhile, high-conversion days are budget-capped, leaving money on the table.

𝐓𝐡𝐞 𝐟𝐢𝐱:
Stop treating every day the same.
Identify conversion patterns (which days = 2% ACoS vs 6%?)
Daypart your budget (2x on winners, 50% cut on losers)
Test dynamic bidding rules

𝐑𝐞𝐚𝐥 𝐫𝐞𝐬𝐮𝐥𝐭:
Canada home goods brand, same $2K monthly budget, just 𝐫𝐞𝐝𝐢𝐬𝐭𝐫𝐢𝐛𝐮𝐭𝐞𝐝:
Sales +31%
ACoS: 4.1% → 2.8%
Profit margin +19%

𝐍𝐨 𝐞𝐱𝐭𝐫𝐚 𝐬𝐩𝐞𝐧𝐝. 𝐉𝐮𝐬𝐭 𝐬𝐦𝐚𝐫𝐭𝐞𝐫 𝐚𝐥𝐥𝐨𝐜𝐚𝐭𝐢𝐨𝐧.
𝐘𝐨𝐮𝐫 𝐡𝐨𝐦𝐞𝐰𝐨𝐫𝐤:
Check your last 30 days. Are your best sales days getting the same budget as your worst?

𝐐𝐮𝐞𝐬𝐭𝐢𝐨𝐧: What’s your ACoS? Do you know which day converts best?

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