At Amazon Unboxed 2025, one announcement stood out for advertisers:
Sponsored Products Video is officially here.
This new format gives sellers a powerful way to showcase product features through short, focused video clips — directly within Amazon search results.

How Sponsored Products Video Works

Amazon has kept the setup simple and structured:

1. Upload 2–5 Short Product Clips

Each clip must be at least 7 seconds long.

2. Add Feature Titles & Descriptions

You can highlight key product benefits in short, clear lines.

3. Placement

Your video ad appears within search results, similar to traditional Sponsored Products placements.

Important Creative Requirements

Before creating your videos, keep these rules in mind:

• No audio — Amazon removes it automatically.

• Product must fill at least 50% of the frame.

• No on-screen text, captions, emojis, or branding (unless it naturally appears on your product or packaging).

These restrictions push brands toward clean, product-focused visuals that highlight real use cases.

Campaign Controls

Once your Sponsored Products Video goes live, you can:

• Apply bid adjustments like regular SP campaigns

• Edit your videos, titles, and descriptions anytime from the Video tab

Amazon has made this flexible enough for continuous testing and optimization.

Why This Matters for Brands

This is an early-stage format — and early movers always get the advantage.
If you’re a brand, now is the perfect time to:

• Start producing short product videos

• Prepare variant clips for A/B testing

• Build a library of clean, compliant footage

When the rollout expands to all accounts, brands that already have creatives ready will see faster traction.

Want to See the Full Setup?

Check out the slide deck attached for a full walkthrough of how the format looks and how to get started.