How to Self-Test Your Products for Amazon’s Ships in Product Packaging (SIPP) Program

If you’re using Fulfillment by Amazon (FBA), there’s a valuable opportunity you may not be leveraging yet: Amazon’s Ships in Product Packaging (SIPP) program. Amazon now allows sellers to self-test and certify their products directly inside Seller Central—making it easier than ever to qualify for reduced fees and improved customer experience.

What Is Ships in Product Packaging (SIPP)?

SIPP is Amazon’s initiative that allows eligible products to be shipped in their original manufacturer packaging, without any additional Amazon packing materials. This means faster processing, less packaging waste, and lower fulfillment costs.

Key Benefits of SIPP

By certifying your products for Ships in Product Packaging, you unlock multiple advantages:

• ✅ Lower FBA Fulfillment Fees
  Certified ASINs automatically qualify for SIPP discounts, reducing your per-unit costs.

• ✅ Better Customer Experience
  Buyers receive cleaner, more branded packaging with less unnecessary material.

• ✅ Environmentally Friendly
  With reduced waste and minimal packaging, your business contributes to a greener supply chain.

Once your product passes the self-test, the SIPP certification applies to all future inventory sent after your approval date. New units automatically receive the discounted FBA rates.

How to Self-Test Your Products in Seller Central

Amazon has made the process simple. Just follow these steps:

1. Log in to Seller Central

2. Navigate to Growth in the left-hand menu

3. Click Growth Opportunities

4. Select Product Recommendations

5. Hover over Reduce Costs

6. Choose Ship in Product Packaging (SIPP)

7. Follow the on-screen instructions to complete your self-test and submit for approval