Everyone asks me what they should sell on Amazon _ the smarter question is what you shouldn’t sell.

Because some categories will drain your wallet long before you ever see a profit.

Here are the 5 I always tell new sellers to avoid:

1️⃣ Glassware
Looks profitable on paper — until FBA breaks half your stock and customers return the rest for tiny chips.
Margins vanish fast thanks to replacements and bad reviews.

2️⃣ CBD
A regulatory minefield.
One day your listing is live, the next day it’s suspended — and seller support offers zero clarity.

3️⃣ Phone Accessories
A brutal price war with razor-thin margins.
And when a new iPhone launches, your inventory becomes outdated overnight.

4️⃣ Book Reselling
Amazon owns the category. You’ll be competing against the platform itself for pennies in profit.
The sourcing time just isn’t worth it.

5️⃣ Most Apparel
Returns kill margins.
Expect 30–50% return rates on average — often higher than your profit.

💬 I’ve seen sellers burn through $50K+ in these categories thinking they’ll be the “exception.”
They never are. The math doesn’t lie.

When I consult with new sellers, they’re often looking for the “secret product” or “hidden opportunity.”
But here’s the reality:
👉 There is no secret.

Focus on:
✅ A product you believe in
✅ A niche that’s not oversaturated
✅ Solid unit economics

Your profitability, not hype, is what keeps your business alive.

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