𝐀𝐦𝐚𝐳𝐨𝐧 𝐑𝐞𝐝𝐮𝐜𝐞𝐬 𝐂𝐨𝐮𝐩𝐨𝐧 𝐅𝐞𝐞𝐬 𝐒𝐭𝐚𝐫𝐭𝐢𝐧𝐠 𝐍𝐨𝐯𝐞𝐦𝐛𝐞𝐫 5, 2025

Amazon is introducing a significant update to its coupon fee structure effective November 5, 2025, aimed at providing sellers with greater cost transparency and predictability, especially ahead of the Black Friday and Cyber Monday shopping season.

Here’s what’s changing:

Variable coupon fees will now be capped at €100 per coupon for any coupons created on or after November 5, 2025.
The €2 upfront fee per coupon remains unchanged.
The variable rate is being reduced from 1.0% to 0.50%.

This adjustment comes as part of Amazon’s ongoing efforts to simplify and optimize its promotional tools. Earlier in March 2025, Amazon introduced new promotion structures designed to help sellers experiment with various discounting strategies. However, many sellers shared that the variable fees made campaign costs difficult to anticipate.

With this new cap and lower rate, sellers can now plan their marketing budgets more confidently and optimize their holiday campaigns with better clarity on expenses.

Important note:
Coupons created before November 5, 2025, won’t be eligible for the new capped fee. To take advantage of the updated structure, sellers are encouraged to deactivate existing coupons and create new ones after the effective date.