🚀 Amazon Prime Day 2025 — What Sellers Need to Know

Prime Day is one of the biggest sales opportunities of the year — but not every seller / product qualifies automatically. Here’s what you need to check to ensure you’re ready and eligible:

✅ Key Eligibility Requirements & Updates

• Prime-Shipping Eligibility: To participate, your items must be Prime-eligible. This means either using Fulfillment by Amazon (FBA) or being enrolled in Seller-Fulfilled Prime (SFP).

• Pre-qualification for SFP: You need to meet performance metrics (on-time delivery, valid tracking, low cancellation rates) to pre-qualify. Then, there’s a trial period (30 days) where you must maintain those standards to be fully enrolled.

• Listing Quality: Clean listings with good title, high-quality images, correct detail pages, and solid customer reviews help a lot. Listings with defects, low reviews, or poor content may be rejected or not perform well.

• Inventory & Stock Planning: Keep enough inventory in FBA (or plan fulfillment properly in SFP). Prime Day demand spikes — running out of stock is a big missed opportunity.

⚠️ What’s New / Different for Prime Day 2025

• The event has become more competitive, with additional scrutiny on Prime-eligibility metrics and listing quality.

• For some marketplaces, stricter thresholds are enforced for shipping performance and customer service during peak periods.

💡 Pro Tips to Make Sure You’re Ready

1. Audit all your listings now—check for suppressed or inactive ASINs, low review counts, missing images or A+ content.

2. Ensure your inventory is pre-positioned to Amazon fulfilment centers well before the event.

3. If you’re using SFP, verify you meet the trial requirements before the Prime Day rush.

4. Review & refine your PPC / promotional strategy now, because slots for “Lightning Deals” or “Deals of the Day” can fill fast.

Prime Day is one of those moments where preparation can leave behind the competition. If you ensure eligibility and polish your listings + backend operations, you’ll be in a strong place to maximize sales.

Curious about how your current listings rate for Prime Day eligibility? I can help audit & optimize them so you don’t miss out.