Every new Amazon account begins the same way no reviews, no sales history, no algorithm trust. Just strategy, patience, and execution. This Belgium account was launched from scratch. No legacy data to rely on. No past performance to optimize. Every click, every keyword, every adjustment had to be intentional. ๐ ๐๐ฌ๐ญ ๐๐จ๐ซ๐ฐ๐๐ซ๐ 30 ๐๐๐ฒ๐ฌ: $1,642.68 in […]
Monthly Archives: February 2026
Most sellers would celebrate this graph. $1.39M CAD in sales. 14% YoY growth. 10 months of $115K-$150K. Butย February 2025 dropped 90%ย to $15K. That one month just exposed our fatal flaw. WHAT THIS COLLAPSE COST US: Lost Revenue:ย $110K BSR Ranking:ย Page 1 โ Page 4 Recovery Time:ย 60 days minimum Customer Loss:ย 30% bought from competitors One bad month […]
Most sellers see this and celebrate: 39 orders | 44 units | โฌ4,929 revenue โฌ126.40 average order value But look at the graph. Day 16: โฌ6,200 in sales. Day 17: โฌ800. This isn’t sustainable growth. It’s a rollercoaster that’s destroying our inventory planning. THE HIDDEN COSTS OF VOLATILE SALES: 1. INVENTORY CHAOS When sales swing […]
Let me explain. I see this panic all the time: “My ACoS is 22%, I need to get it to 12% ASAP!” Wrong question. Look at this campaign: โฌ655 ad spend โฌ2,944 in sales 22.25% ACoS โฌ0.58 CPC Most “gurus” would say:ย “Cut your bids! Lower that ACoS!” I’d say: “Show me your margin first.” HERE’S […]
Most sellers would celebrate this screenshot. SAR 10.27K in sales (Last 7 days) 94% growth vs. previous week 983% YoY growth But look closer at the graph.ย SAR 7,900 came from ONE day (Feb 1st). Then it crashed to nearly zero. This isn’t growth. It’s a ticking time bomb. HERE’S WHAT THIS GRAPH IS REALLY TELLING […]
January 25th. I woke up to this graph. Units ordered: 28 โ 5 in 24 hours. Revenue: ยฃ4,200 โ ยฃ700. My client panicked. “Should we slash prices? Run a Lightning Deal? Pour more money into PPC?” I said:ย “Do nothing. Yet.” HERE’S WHAT ACTUALLY HAPPENED: Day 1 (Jan 25): Sales crater. Panic mode. Day 2 (Jan […]
17 days. SAR 3,404 ad spend. SAR 89,743 in sales. And enough volatility to make your head spin. Most agencies would call this “inconsistent.” We call itย data gold. Here’s what the Saudi market just taught us: The Numbers:ย โข Total Sales: SAR 89,743.87 โข Ad Spend: SAR 3,404.81 โข CPC: SAR 2.58 โข ACoS: 3.80% โขย 96.2% […]