Amazon Seller Alert: Account Health Matters More Than Ever

Your Account Health Rating (AHR) isn’t just a metric it directly impacts your ability to continue selling on Amazon.

Amazon classifies seller performance into three categories:
Green (200–1,000): You’re meeting performance requirements
Yellow (100–199): Your account is at risk
Red (99 or below): Eligible for account deactivation

So how do you stay in the green? Here are the key best practices Amazon emphasizes:

Shipping & Delivery
Ship orders within your stated handling time
Always provide valid tracking
Meet delivery promises consistently

Customer Service Excellence
Respond to buyer messages within 24 hours
Keep cancellations low
Minimize negative feedback

Listing Quality & Inventory Management
Ensure accurate product descriptions and high-quality images
Keep inventory levels updated
Remove out-of-stock items promptly
Stay competitive with pricing

Strong account health isn’t about quick fixes—it’s about consistent operational discipline.

If you’re selling on Amazon, this is a reminder to review your dashboard regularly and take action before issues turn into restrictions.

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