
$3,894 in sales. 930 page views. 31 units sold.
Here’s the brutal truth about “emerging markets.”
Everyone says: “Expand to Singapore! Untapped opportunity!”
Nobody says: “Prepare for chaos.”
Last 30 days breakdown:
- Dec 28: Decent start
- Jan 3: Spike (excitement!)
- Jan 8: Crash (confusion)
- Jan 15: Rock bottom (all metrics died)
- Jan 21: MASSIVE spike (blue line 3x normal)
The pattern? There isn’t one. That’s the problem.
Here’s what I learned selling in Singapore:
“High page views = sales” – 930 views, 31 units. 3.3% conversion. Ouch.
“Small market, easier to dominate” – Wrong. Small = volatile. One competitor stockout = your spike. They restock = your crash.
“Replicate your US/UK strategy” – Tried it. Failed. Singapore shops differently: price-sensitive, reviews-obsessed, shipping-paranoid.
What actually works:
✅ Accept volatility – 31 units/month won’t feed you. It’s market testing, not revenue.
✅ Bundle products – $125/unit average ($3,894 ÷ 31). High AOV required because volume is low.
✅ Time your launches – Jan 21 spike? Chinese New Year prep. Market knowledge = survival.
✅ Diversify markets – Singapore alone? Risky. SG + AU + JP = stable portfolio.
Real talk:
If someone promises you “easy Singapore profits,” run.
But if you want to learn a market that teaches you resilience? Singapore is your MBA.
My advice:
Don’t launch here for revenue. Launch here for data.
Test pricing, messaging, and product-market fit with minimal risk. Then scale where it works.
Question: Have you expanded to Singapore or another “small” Amazon market? What surprised you most?
