Advertising, Amazon, Amazon PPC, Ecommerce, Pay per click
$22.2K in 7 days. +49% growth. Amazon Australia.
But here’s what the dashboard doesn’t tell you.
Last week’s breakdown:
- Jan 22: $1.7K
- Jan 23: $3.4K (doubled!)
- Jan 24: $3.1K
- Jan 25: $1.5K (crashed)
- Jan 26: $3.2K
- Jan 27: $4.9K (peak!)
- Jan 28: $4.5K
Notice the pattern?
Weekends spike. Weekdays dip. But most sellers miss this.
Here’s what we discovered:
After analyzing 200+ Amazon AU accounts, I found sellers lose 30-40% potential revenue by treating every day the same.
The mistake:ย Flat daily PPC budgets.
The fix (takes 10 minutes):
- Check your last 30 days by day-of-week
- Find your peak days (for us: Sat-Sun)
- Increase PPC budget 60% on those days
- Cut 30% on low-conversion days
Real impact:
Before: $22K/week, chaotic swings After: Predicted Jan 27 spike, doubled budget Result: Captured $4.9K instead of $3K
Year-over-year growth: +37%
Not by accident. By pattern recognition.
Your action today:
Reply with your best sales day this month. I’ll bet it’s a weekend.
What day converts best for you weekday or weekend?
