Last week’s PPC numbers didn’t shout.

They explained.
At first glance, the dashboard looked calm—no aggressive spikes, no reckless spend. But underneath the lines was a familiar story of control.

📊 Last Week at a Glance
Ad Spend: €2,173
Sales Generated: €14,771
CPC: €0.98
ACOS: 14.71%

Early in the week, spend was slightly higher while data was being collected. By midweek, signals became clearer—conversion paths tightened, CPC stabilized, and inefficient placements were quietly trimmed.

Then came the most telling moment:
Sales held steady even as spend dropped.
That’s not luck.
That’s structure doing its job.

Good PPC isn’t about pushing harder every day. It’s about knowing when to step back and letting optimized campaigns carry momentum.
Amazon advertising rewards restraint just as much as action.
And the best results often come from what you don’t spend.

Another reminder that profitable growth starts with discipline—not dashboards full of noise.