Your Account Health Rating (AHR) isn’t just a metric it directly impacts your ability to continue selling on Amazon. Amazon classifies seller performance into three categories:Green (200–1,000): You’re meeting performance requirementsYellow (100–199): Your account is at riskRed (99 or below): Eligible for account deactivation So how do you stay in the green? Here are the […]
Monthly Archives: January 2026
$3,894 in sales. 930 page views. 31 units sold. Here’s the brutal truth about “emerging markets.” Everyone says: “Expand to Singapore! Untapped opportunity!” Nobody says: “Prepare for chaos.” Last 30 days breakdown: Dec 28: Decent start Jan 3: Spike (excitement!) Jan 8: Crash (confusion) Jan 15: Rock bottom (all metrics died) Jan 21: MASSIVE spike […]
But here’s what the dashboard doesn’t tell you. Last week’s breakdown: Jan 22: $1.7K Jan 23: $3.4K (doubled!) Jan 24: $3.1K Jan 25: $1.5K (crashed) Jan 26: $3.2K Jan 27: $4.9K (peak!) Jan 28: $4.5K Notice the pattern? Weekends spike. Weekdays dip. But most sellers miss this. Here’s what we discovered: After analyzing 200+ Amazon […]
On paper? Looks like a winning Amazon business. In reality? My client was having panic attacks. Let me show you why “good revenue” doesn’t always mean a healthy business. THE HIDDEN PROBLEM: Look at the data: Total sales: €22,475.12 Average order value: €184.22 Units per order: 1.12 Sounds solid. But here’s what the dashboard doesn’t […]
𝐁𝐮𝐭 𝐡𝐞𝐫𝐞’𝐬 𝐰𝐡𝐚𝐭 𝐭𝐡𝐞 𝐜𝐡𝐚𝐫𝐭 𝐫𝐞𝐚𝐥𝐥𝐲 𝐫𝐞𝐯𝐞𝐚𝐥𝐬. Most Amazon sellers look at this dashboard and think: “4% ACoS? That’s incredible!” 𝐖𝐫𝐨𝐧𝐠. I see a 𝐡𝐢𝐝𝐝𝐞𝐧 𝐩𝐫𝐨𝐟𝐢𝐭𝐚𝐛𝐢𝐥𝐢𝐭𝐲 𝐥𝐞𝐚𝐤 costing thousands in missed opportunity. Here’s what happened in Canada over 25 days: 𝐒𝐩𝐞𝐧𝐝: Stable ~$60-90/day 𝐒𝐚𝐥𝐞𝐬: Massive volatility ($1.5K to $4.5K swings) 𝐂𝐏𝐂: Climbing steadily 𝐀𝐂𝐨𝐒: Erratic […]
Amazon has introduced an important update to its Prime eligibility criteria, effective June 21, 2023, across several European marketplaces. This change follows an agreement reached with the European Commission and impacts sellers operating in Germany, France, Spain, the Netherlands, Poland, Sweden, and Belgium. The update reinforces Amazon’s commitment to providing a consistent and high-quality experience […]
𝐁𝐮𝐭 𝐡𝐞𝐫𝐞’𝐬 𝐰𝐡𝐚𝐭 𝐭𝐡𝐞 𝐜𝐡𝐚𝐫𝐭 𝐫𝐞𝐚𝐥𝐥𝐲 𝐭𝐞𝐥𝐥𝐬 𝐲𝐨𝐮. Most Amazon sellers look at this dashboard and see “consistent sales.” I see a 𝐡𝐢𝐝𝐝𝐞𝐧 𝐩𝐫𝐨𝐟𝐢𝐭 𝐨𝐩𝐩𝐨𝐫𝐭𝐮𝐧𝐢𝐭𝐲 most are missing. 𝐇𝐞𝐫𝐞’𝐬 𝐰𝐡𝐚𝐭 𝐡𝐚𝐩𝐩𝐞𝐧𝐞𝐝 𝐢𝐧 𝐆𝐞𝐫𝐦𝐚𝐧𝐲 𝐨𝐯𝐞𝐫 𝐭𝐡𝐞 𝐥𝐚𝐬𝐭 30 𝐝𝐚𝐲𝐬: Dec 21-Jan 2: Red line (sales) declining steadily — post-holiday dropoff Jan 8-14: Massive spike in […]
Not bad for January in Canada. Most sellers panic when they see volatility in their sales chart. I see opportunity. Look at this snapshot closely: Jan 16: Peak day at ~$4K (holiday weekend traffic carryover) Jan 17: Drop to ~$1.2K (typical mid-week dip) Jan 19: Bounced back to ~$4K (weekend recovery pattern) The pattern isn’t […]
At first glance, the numbers may look modest but the story behind them is anything but small. Total Orders: 21Units Sold: 23Revenue Generated: SAR 13,001.77Average Units per Order: 1.1Average Order Value: SAR 619.13 This isn’t volume-driven growth.This is value-driven performance. Each spike on the chart represents intent customers who didn’t just browse, but committed. Days […]
Sweden | PPC Snapshot (Last Week)Ad Spend: SEK 2,087.87Sales Generated: SEK 44,175.66Average CPC: SEK 5.98ACOS: 5.38% At first glance, the numbers look impressive. But the real value lies behind the curve. Early in the week, we focused on data collection and bid stabilization allowing the algorithm to learn without overspending.Mid-week, when intent became clearer, budgets were […]