𝐓𝐨𝐩 𝐀𝐦𝐚𝐳𝐨𝐧 𝐇𝐢𝐠𝐡𝐥𝐢𝐠𝐡𝐭𝐬 𝐭𝐨 𝐖𝐚𝐭𝐜𝐡 𝐢𝐧 2025

As we move into 2025, Amazon continues to roll out tools and updates designed to help sellers scale smarter and operate more efficiently.

Here are a few key highlights every seller should pay attention to:
🔹 𝐊𝐞𝐞𝐩 𝐲𝐨𝐮𝐫 𝐚𝐜𝐜𝐨𝐮𝐧𝐭 𝐡𝐞𝐚𝐥𝐭𝐡𝐲
Your Account Health Rating (AHR) is more important than ever. Staying at 200 or above signals strong compliance with Amazon’s policies and helps protect your selling privileges.
🔹 𝐔𝐬𝐞 𝐝𝐞𝐚𝐥𝐬 𝐚𝐧𝐝 𝐜𝐨𝐮𝐩𝐨𝐧𝐬 𝐬𝐭𝐫𝐚𝐭𝐞𝐠𝐢𝐜𝐚𝐥𝐥𝐲
Deals and coupons aren’t just for peak seasons. When used correctly, they can boost visibility, increase conversions, and unlock additional merchandising benefits year-round.
🔹 𝐒𝐦𝐚𝐫𝐭𝐞𝐫 𝐒𝐞𝐥𝐥𝐞𝐫 𝐭𝐨𝐨𝐥𝐬 𝐩𝐨𝐰𝐞𝐫𝐞𝐝 𝐛𝐲 𝐀𝐈
At Amazon Accelerate 2025, Amazon showcased new AI-driven Seller Assistant upgrades designed to save time, reduce manual work, and help sellers make faster, better decisions.
🔹 𝐎𝐩𝐭𝐢𝐦𝐢𝐳𝐞 𝐥𝐢𝐬𝐭𝐢𝐧𝐠𝐬 𝐰𝐢𝐭𝐡 𝐀𝐈
The Enhance My Listing tool allows sellers to quickly review, improve, and publish content updates. A powerful way to refresh existing listings and attract more customers with minimal effort.
🔹 𝐓𝐮𝐫𝐧 𝐁𝐥𝐚𝐜𝐤 𝐅𝐫𝐢𝐝𝐚𝐲 𝐝𝐚𝐭𝐚 𝐢𝐧𝐭𝐨 𝐟𝐮𝐭𝐮𝐫𝐞 𝐠𝐫𝐨𝐰𝐭𝐡
Your BFCM performance shouldn’t end in reports. Using promotions and payments dashboards helps uncover insights that can shape stronger strategies for future peak events.

2025 is all about working smarter, leveraging data, and using the right tools to stay ahead. Sellers who adapt early will be the ones who win consistently.