Passkey Verification Coming to Seller Central on December 2, 2025

Amazon has announced a new login update designed to improve the security of Seller Central accounts. Beginning December 2, 2025, Passkey verification will be encouraged for all sellers as part of Amazon’s commitment to safer and more reliable account access.

What Is Passkey Verification?

Passkey authentication is a modern, password-free login method that uses your device’s built-in security features — such as facial recognition, fingerprint scanning, or a PIN. It adds an extra layer of protection using end-to-end encryption to keep your account secure.

Why Amazon Is Introducing Passkey

This update aligns with current industry standards for user security and data protection. Passkeys replace traditional passwords and provide a smoother and more secure login experience.

Key Benefits of Using Passkey:

• Stronger protection than two-step verification

• End-to-end encryption, reducing the risk of account breaches

• Faster sign-in using your device’s native security tools

• Easy access across multiple devices

• Compatible with major browsers and Amazon applications

Amazon recommends setting up Passkey now so sellers can transition smoothly and benefit from a more secure login experience before the change takes effect.

How to Set Up Passkey in Seller Central

1. Open Login Settings in your Seller Central account

2. Select Set Up next to Passkey

3. Follow the on-screen steps to complete activation

For more details, visit Amazon’s About Passkey and Passkey Verification FAQs pages.