𝐄𝐧𝐬𝐮𝐫𝐢𝐧𝐠 𝐚 𝐒𝐚𝐟𝐞 𝐚𝐧𝐝 𝐂𝐨𝐦𝐩𝐥𝐢𝐚𝐧𝐭 𝐇𝐨𝐥𝐢𝐝𝐚𝐲 𝐒𝐞𝐥𝐥𝐢𝐧𝐠 𝐒𝐞𝐚𝐬𝐨𝐧 𝐨𝐧 𝐀𝐦𝐚𝐳𝐨𝐧 𝐀𝐔

With the holiday season fast approaching, it’s essential for Amazon sellers to prioritize 𝐜𝐮𝐬𝐭𝐨𝐦𝐞𝐫 𝐬𝐚𝐟𝐞𝐭𝐲 and deliver a smooth, trustworthy shopping experience.

If you’re selling in the 𝐀𝐦𝐚𝐳𝐨𝐧 𝐀𝐮𝐬𝐭𝐫𝐚𝐥𝐢𝐚 (𝐀𝐔) marketplace, your products must comply with 𝐚𝐥𝐥 𝐫𝐞𝐥𝐞𝐯𝐚𝐧𝐭 𝐥𝐚𝐰𝐬, 𝐫𝐞𝐠𝐮𝐥𝐚𝐭𝐢𝐨𝐧𝐬, 𝐚𝐧𝐝 𝐀𝐦𝐚𝐳𝐨𝐧 𝐩𝐨𝐥𝐢𝐜𝐢𝐞𝐬.
𝐊𝐞𝐲 𝐏𝐫𝐨𝐝𝐮𝐜𝐭 𝐂𝐚𝐭𝐞𝐠𝐨𝐫𝐢𝐞𝐬 𝐓𝐡𝐚𝐭 𝐑𝐞𝐪𝐮𝐢𝐫𝐞 𝐌𝐚𝐧𝐝𝐚𝐭𝐨𝐫𝐲 𝐒𝐚𝐟𝐞𝐭𝐲 𝐂𝐨𝐦𝐩𝐥𝐢𝐚𝐧𝐜𝐞
Several product types must meet 𝐦𝐚𝐧𝐝𝐚𝐭𝐨𝐫𝐲 𝐀𝐮𝐬𝐭𝐫𝐚𝐥𝐢𝐚𝐧 𝐬𝐚𝐟𝐞𝐭𝐲 𝐬𝐭𝐚𝐧𝐝𝐚𝐫𝐝𝐬 before they can be legally sold, including:

🔋 𝐏𝐫𝐨𝐝𝐮𝐜𝐭𝐬 𝐰𝐢𝐭𝐡 𝐁𝐮𝐭𝐭𝐨𝐧 𝐁𝐚𝐭𝐭𝐞𝐫𝐢𝐞𝐬
Many holiday items—such as LED decorations, novelty toys, light-up accessories, and musical ornaments—contain button batteries. These items must meet strict Australian button battery safety and information standards.

🧸 𝐂𝐡𝐢𝐥𝐝𝐫𝐞𝐧’𝐬 𝐓𝐨𝐲𝐬
Depending on the toy category, multiple compliance rules may apply, including:
Aquatic toys
High-powered magnet toys
Projectile toys

🪑 𝐅𝐫𝐞𝐞𝐬𝐭𝐚𝐧𝐝𝐢𝐧𝐠 𝐅𝐮𝐫𝐧𝐢𝐭𝐮𝐫𝐞
Household furniture that can fall or tip poses serious safety risks. These products must include 𝐩𝐞𝐫𝐦𝐚𝐧𝐞𝐧𝐭 𝐰𝐚𝐫𝐧𝐢𝐧𝐠 𝐥𝐚𝐛𝐞𝐥𝐬.

👶 𝐈𝐧𝐟𝐚𝐧𝐭 𝐒𝐥𝐞𝐞𝐩 𝐏𝐫𝐨𝐝𝐮𝐜𝐭𝐬
Products designed or marketed for infant sleep must meet mandatory safety and information standards.

🏊 𝐏𝐨𝐫𝐭𝐚𝐛𝐥𝐞 𝐒𝐰𝐢𝐦𝐦𝐢𝐧𝐠 𝐏𝐨𝐨𝐥𝐬
Portable pools must include appropriate 𝐰𝐚𝐫𝐧𝐢𝐧𝐠 𝐥𝐚𝐛𝐞𝐥𝐬and safety information.

𝐖𝐡𝐚𝐭 𝐒𝐞𝐥𝐥𝐞𝐫𝐬 𝐒𝐡𝐨𝐮𝐥𝐝 𝐃𝐨
✔ 𝐑𝐞𝐯𝐢𝐞𝐰 𝐀𝐦𝐚𝐳𝐨𝐧 𝐀𝐔’𝐬 𝐑𝐞𝐬𝐭𝐫𝐢𝐜𝐭𝐞𝐝 𝐏𝐫𝐨𝐝𝐮𝐜𝐭𝐬 𝐩𝐨𝐥𝐢𝐜𝐲 𝐫𝐞𝐠𝐮𝐥𝐚𝐫𝐥𝐲
Use the Compliance Reference tool to understand the rules, documentation requirements, and safety standards for your listings.
✔ 𝐑𝐞𝐬𝐩𝐨𝐧𝐝 𝐩𝐫𝐨𝐦𝐩𝐭𝐥𝐲 𝐭𝐨 𝐀𝐦𝐚𝐳𝐨𝐧 𝐜𝐨𝐦𝐩𝐥𝐢𝐚𝐧𝐜𝐞 𝐫𝐞𝐪𝐮𝐞𝐬𝐭𝐬
Be ready to provide documentation that proves your products are safe, tested, and compliant.
✔ 𝐔𝐧𝐝𝐞𝐫𝐬𝐭𝐚𝐧𝐝 𝐀𝐮𝐬𝐭𝐫𝐚𝐥𝐢𝐚𝐧 𝐩𝐫𝐨𝐝𝐮𝐜𝐭 𝐬𝐚𝐟𝐞𝐭𝐲 𝐫𝐞𝐠𝐮𝐥𝐚𝐭𝐢𝐨𝐧𝐬
Stay updated on bans, recalls, warning label requirements, and safety guidance issued by Australian authorities.

🚨 𝐒𝐞𝐥𝐥𝐞𝐫 𝐑𝐞𝐬𝐩𝐨𝐧𝐬𝐢𝐛𝐢𝐥𝐢𝐭𝐲 & 𝐏𝐞𝐧𝐚𝐥𝐭𝐢𝐞𝐬
As a seller on Amazon AU, it is 𝐲𝐨𝐮𝐫 𝐫𝐞𝐬𝐩𝐨𝐧𝐬𝐢𝐛𝐢𝐥𝐢𝐭𝐲 to provide accurate, complete product information at all times. Do not list prohibited items such as:

Small high-flux magnets
Infant bath tubs with integrated temperature sensors

Non-compliance can lead to 𝐬𝐞𝐫𝐢𝐨𝐮𝐬 𝐩𝐞𝐧𝐚𝐥𝐭𝐢𝐞𝐬 from the ACCC and removal of your listings.