How Optimizing Amazon PPC Helped Our UAE Client Achieve Strong Revenue at Under 5% ACOS

Managing Amazon PPC campaigns requires more than just setting bids — it’s all about structure, data analysis, and ongoing optimization. In September, we had the opportunity to work with a seller in the UAE marketplace who wanted more control over ad performance and a clear path to profitable growth.

The Initial Challenge

The client was investing heavily in ads, but results were inconsistent. ACOS fluctuated, spend was not properly allocated, and high-performing keywords weren’t being maximized. They wanted better visibility, more profitable sales, and clarity around spending efficiency.

What We Did

Our team stepped in with a structured PPC strategy that focused on reducing wasted spend and improving conversion performance. Key steps included:

• Campaign restructuring

• Keyword targeting refinement

• Ongoing data-driven bid adjustments

• Placement optimization

• Search term harvesting

• Budget balancing based on performance trends

The Results

By the end of the month, the performance stabilized and delivered outstanding outcomes:

• Total Ad Spend: AED 111,348.18

• Total Orders: 3,308

• Total Sales: AED 1,681,101.03

• Average ACOS: 4.95%

These metrics show a clear improvement in both profitability and revenue consistency. Maintaining an ACOS below 5% while scaling revenue above AED 1.6M is a strong indicator of successful advertising control.

The Outcome

The client was extremely satisfied with the results. They now have confidence in scaling budgets, testing additional keywords, and expanding into new product categories — all while remaining profitable.

This project is a great reminder that Amazon PPC is not just a cost — it is an investment that, when done correctly, can dramatically grow your business.

If you’re facing challenges with high ACOS, low sales, or inefficient ad spend, we can help you build a data-driven strategy tailored to profitable growth.