Grow Your Business Faster with the New Missions Feature

Amazon has introduced Missions, a powerful new tool under the Seller Tier Enhancement Programme (STEP), designed to help sellers accelerate growth and unlock instant rewards. This feature provides a guided, data-backed approach to improving your store’s performance.

What Is Missions?

Missions is a personalized growth assistant that recommends specific actions you can take to strengthen your business. It’s built to help sellers focus on the right tasks at the right time and get rewarded for their progress.

Key Benefits of Missions

1. Personalized Task Recommendations

Missions offers tailored suggestions based on your business needs. These may include:

• Promotion opportunities

• Listing improvements

• Product expansion ideas

• Optimization steps to boost visibility and conversions

Each task is paired with a clear action plan and timeline so you know exactly what to do next.

2. Progress Tracking Made Easy

Stay organized with built-in trackers that help you monitor:

• Ongoing tasks

• Completed objectives

• Earned achievements

• Remaining steps needed to unlock rewards

This makes managing your growth journey more structured and efficient.

3. Instant Rewards for Taking Action

Completing missions doesn’t just improve your operations it also rewards you. Sellers can earn:

• Cash incentives

• Sponsored ads credits

• Achievement certificates

These rewards motivate consistent improvement while helping you reinvest back into your business.

Why Missions Matters

Missions provides a strategic path for sellers who want to grow smarter. With personalized guidance and real-time progress insights, it helps you stay on track and accelerate success all while earning meaningful rewards.

Whether you’re expanding your catalog or improving your performance, Missions is designed to help you take the next step with confidence.