New Seller Incentives for Amazon.sg Sellers

Great news for professional sellers Amazon has introduced new seller incentives in Singapore, offering up to SGD 75,000 to help you launch and scale your business on Amazon.sg.

These rewards are designed to support brand owners in building a strong presence and growing their sales in the Singapore marketplace.

🎯 What You Get

If you qualify as a brand owner, you can enjoy:

• 5% referral fee discount on your first SGD 1,500,000 in eligible branded sales on Amazon.sg.

• The total discount can reach up to SGD 75,000 and is valid for one year after qualification or until the maximum cap is reached whichever comes first.

✅ How to Qualify

To become eligible, make sure you:

• Complete Brand Registry within six months of listing your first eligible product.

• Are identified as the first selling partner with a Brand Representative role for that brand in Amazon Brand Registry.

• List your first eligible offer on Amazon.sg after August 27, 2025.

Once you meet the requirements, these benefits are automatically applied no separate application needed.

💬 Note: Additional terms and conditions may apply.

This is a fantastic opportunity for brands to establish a strong foundation in Singapore’s fast-growing eCommerce market and accelerate their success on Amazon.sg.