Amazon, Amazon PPC, Business, Ecommerce
Amazon Business Performance Report: Last 12 Months
Running an online business requires constant monitoring and adapting to market shifts. Over the past 12 months, our Amazon store has shown steady progress and resilience, achieving £1.09M in product sales with a 2% increase compared to the previous period.
Key Highlights
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Consistent Growth: Despite seasonal fluctuations, overall sales have trended upward.
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Strong Quarters: October, November, and the summer months (June–July) were peak performance periods, each exceeding £100K in sales.
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Seasonal Dips: December and early spring months showed slower momentum, but these dips were balanced by stronger months.
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Steady Health: The store status remains healthy, reflecting both product demand and operational efficiency.
Sales Trends (Month-by-Month)
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October–November: Exceptional start to the cycle, driven by holiday shopping and seasonal demand.
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December–February: A natural slowdown post-holidays, with recovery beginning in February.
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March–April: Mixed performance, stabilizing before another growth phase.
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May–July: Strong rebound, with July marking one of the highest months of the year.
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August–September: Slight cooling off as the market balanced out.
What This Means
These numbers highlight the importance of strategic planning around seasonal shifts. Optimizing advertising before peak months, managing inventory efficiently, and introducing fresh promotions during slower periods can maximize revenue.
Looking Ahead
With over £1 million in annual sales, our focus is now on:
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Expanding product ranges to meet evolving customer needs
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Strengthening fulfillment strategies for quicker deliveries
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Leveraging data insights to boost advertising ROI
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Preparing for Q4 and holiday sales with targeted campaigns
Our Amazon journey continues to be strong, and we’re excited about scaling further in the coming months.
